Science in Sport announces three senior hires
Nelson-based Science in Sport made three key senior management appointments as part of its plans to become the world’s leading premium performance nutrition business.
Richard Wyborn has joined the company as group strategic projects director. He has worked for more than a decade as a strategic consultant and project manager working with global businesses including Cadbury and Bain & Company.
His early focus will be on introducing the recently acquired PhD brand to the USA, the world’s largest protein market, and combining its operations with the existing SiS brand in that territory. Richard will also develop the group’s international strategy and structure to maximise opportunities in existing and new markets, with China a particular focus.
In addition he will support existing teams on the launch of a new PhD e-commerce platform and support the integration of PhD protein manufacture into the SiS manufacturing facility in Nelson. Both of these projects are on track to launch in the coming months.
Professor James Morton (pictured) joins as group chief scientific officer. He is a Professor of Exercise Metabolism & Nutrition at Liverpool John Moores University. Since 2015 he has also been Head of Performance Nutrition for Team Sky, responsible for nutrition strategies underpinning four Tour de France victories, a Giro d’Italia win and a Vuelta a Espana win.
These three appointments typify our focus on growth and global ambitions.
He was Head of Nutrition at Liverpool FC from 2010 to 2015 and also supports athletes in sports including boxing and MMA. He has consulted on a part-time basis for Science in Sport as World Class Knowledge Director in recent years.
His focus will be to further develop new science claims and intellectual property across the group’s already strong innovation pipeline.
Richard Whitty becomes Science in Sport's new marketing director. He was most recently global marketing manager for Carlsberg and led work across its recent rebrand and football activations.
Prior to that he spent six years with Unilever in global marketing roles on a number of major portfolio brands. Richard will be responsible for marketing strategy and activation across all key global markets for the SiS brand, with particular focus on commercialising the innovation pipeline.
Stephen Moon, CEO of Science in Sport, said: “Science in Sport continues to attract leading talent and these three appointments typify our focus on growth and global ambitions. Our intent is to become the world’s leading premium performance nutrition business through investment in science, innovation and brand equity and this calibre of new talent is another step in realising that ambition.