Vertu names new head of business at Nelson Land Rover site

Automotive retailer Vertu has appointed Lucy DiClemente as head of business at its Land Rover dealership in Nelson.

The role will see Lucy manage day-to-day operations of the dealership on Lomeshaye Business Park, reporting to James Boyd, who recently took up the role of market area general manager for Vertu’s Land Rover sites in the north west.

Lucy joins the Nelson dealership from the Vertu MINI in York, where she held the role of brand manager. During her time at the dealership, Lucy was named as Sales Manager of the Year at the annual Vertu Management Awards.

Lucy said: “This move comes at an exciting time for the dealership, with the arrival of JLR’s first fully electric model on the horizon, and I’m hopeful that my experience working at an award-winning BEV site will prove to be beneficial when the Range Rover Electric hits the showroom later this year.

“It has been a privilege to lead such a talented team at MINI York in recent years, and I’m now looking forward to not only working with my new colleagues at Nelson, but also to developing new relationships with another premium manufacturer.”

Robert Forrester, chief executive of Vertu Motors, said: “Lucy has played a pivotal role in the success of Vertu MINI York in recent years, and it’s fantastic to see her moving into her new role running Land Rover Nelson.

“She has consistently demonstrated the ability to build high-performing teams, deliver outstanding results and create a positive environment for both customers and colleagues. I have no doubt  she will drive the dealership forward, and seize this opportunity with both hands.”