Sales Geek partners with SWIT to highlight workplace diversity

Blackburn-based training company Sales Geek is partnering with SWIT (Sales Women in Tech) to highlight issues of diversity and inclusivity in sales.

The partnership will see SWIT providing 13 videos from their SWIT Virtual Coffee Mornings for the Sales Geek Hub app, featuring interviews with influential businesspeople on issues facing women in technology sales.

Co-founded in 2019 by Shauna McDaniel and Roisin Kearney, Dublin-headquartered SWIT is a platform to empower and inspire sales professionals and leaders to work towards a more diverse and equal workplace of the future.

The partnership is the first of its kind for Sales Geek, which has achieved global success with its Sales Geek Hub™ app after making the resource free to use earlier this year.

The app was first launched on a subscription model in March 2020, just as the country went into lockdown, but still proved a success, with many furloughed staff appearing to download the app to use their time for professional development.

However, despite its good uptake figures, the company decided to further the app’s reach my making it a free resource in June 2021.

Sales Geek managing director Richard Few said: “The Sales Geek Hub™ app aims to provide an online community for salespeople, providing video training modules and a forum for salespeople to share best practice and experiences.

“We are especially pleased to be launching this guest content in partnership with SWIT which aims to inspire sales professionals and leaders to work towards more diverse and equal workplaces through conversation, education and community.”

SWIT co-founder Roisin Kearney said: “One of the pillars of our community is education, so these interviews with senior leaders, packed with knowledgeable tips, were used as a tool to create content that is succinct and digestible for viewers. We are so excited about a partnership with Sales Geek because it aligns with our education pillar. They are on a mission to change the way the world perceives sales and we are on a similar path for women in sales.”

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