Preston mentor named in Britain's top 50

A Preston marketing coach has been named as one of the UK’s top 10 business advisers as part of the Top 50 Business Advisers awards.

Philip Dyer, who offers business advice to help local early stage entrepreneurs, was picked from hundreds of advisers from around the UK for his work with start-ups and small businesses.

Philip, who runs NXO from his office in Marsh Lane, said: “Good strategy is developing a robust plan that is executed with persistence and consistently; often in the early stages the vision is clear but the execution of that vision lacks substance. Understandable; we don’t know what we don’t know!

“Having a trusted adviser will help navigate through some, not all, of the pitfalls as the owner manager starts the build their confidence through experience and knowledge. It is an iterative process – we never stop growing.”

Philip, who employs eight people , has recently mentored Chorley-based FISC Healthcare, a well-respected family owned and managed business; a leading supplier of consumables, furniture and equipment to the healthcare industry, setting them on a clear path towards future growth.

Small business network Enterprise Nation asked fledgling businesses to nominate an adviser that had helped them to build and grow a sustainable business.

The awards, which set out to highlight the work done behind the scenes by experts helping Britain’s army of small businesses to build and grow, revealed a rich vein of dedicated supporters for the UK’s expanding entrepreneurial culture.

Emma Jones, founder of Enterprise Nation said: “These business advisers are the unsung heroes behind Britain’s booming small business culture.

“The awards have uncovered some incredible work that has helped fledgling firms take steps towards sustainability and growth by taking a strategic look at their business.

“Research shows that those firms that take advice do better than those that don’t – and it stands to reason that good advice can help avoid some of the damaging, early mistakes entrepreneurs can make that can often force them to give up.

“Thanks to the government’s £30m Growth Voucher initiative, there is now an increasing interest in taking strategic advice to overcome some of these behavioural barriers and unlock growth potential.

“The awards were designed to show this important work in action, in order to help more start-ups and small firms find out about the benefits of taking advice.”


A report from the Royal Society for the encouragement of Arts, Manufactures and Commerce suggested by 2018 there would be more than five million people working for themselves in this country – exceeding the number working in the public sector for the first time. Entries were judged by a distinguished panel including Emma Jones, and representatives from professional bodies including the ICAEW, as well as the Department for Business, Industry and Skills, StartUp Loans and James Layfield, the founder and entrepreneur behind Central Working.