Post-coronavirus #RedefiningLancashire campaign launches

By Tim Aldred

26 Jun 2020

A new campaign has been launched by Marketing Lancashire to promote the county's businesses now that the pandemic restrictions are beginning to ease.

The #RedefiningLancashire aims to highlight the innovation and evolution that has occurred, rather than calling the road ahead a 'recovery'.

Rachel McQueen, chief executive of Marketing Lancashire, explained: "We wanted to create a campaign that would help to begin economic recovery. However, we always knew that ‘recovery’ was not the right word. We are not going back to where we were, we are redefining Lancashire.

“We believe this is the right balance between building on all the amazing assets that still exist in the county, but evolving and redefining the way that we do things. We deliberately went for ‘redefining’ rather than ‘redefined’, as this is an ongoing process and we recognise that there is much to do the help build the county back stronger. But, this is not only about how we can redefine the county, but also about all those aspects of life and work that Lancashire can work collectively to redefine.”

Councillor Geoff Driver, leader of Lancashire County Council, added: “Lancashire has always been a great place to do business and visit, and this campaign will highlight just what an amazing place it is.

"While coronoavirus has dealt a harsh blow to the economy, particularly to our tourism and hospitality sector and manufacturing base, our ambition remains unchanged to build a stronger Lancashire.

"That resolve is now even stronger. We are determined to work together with Marketing Lancashire, all local authorities, the Lancashire Enterprise Partnership and with government to deliver inclusive growth that benefits all businesses and communities in the county.”

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