KQF expands with new ranges and larger premises
Halal food manufacturer KQF has introduced two new ranges of frozen convenience foods, together with the launch of a new online food store.The changes are part of a year-long restructuring and re-branding exercise that has seen the company take on new staff, appoint new overseas distributors, achieve BRC accreditation and update its logo and packaging.
The new KQF Classic range builds upon the company’s Fiesta products, which were first introduced in 2007 and included burgers, grills, sausages and kebabs.The Classic and Premium ranges will be the first to feature the company’s new logo and packaging, but the same styling will gradually be rolled out to the company’s other products lines. These include samosas, rolls, pies, pasties, pizzas and chilled meat products such as sliced meats and polonies.
These and all other KQF products are certified halal by the Halal Monitoring Committee (HMC), which has an independent inspector stationed full time at the KQF factory to oversee all production operations.Meanwhile, the company has purchased the Marhaba convenience store on Whalley Range in Blackburn and will re-launch it as a KQF supermarket.
The acquisition is part of an ongoing growth plan, which has already seen the creation of additional jobs, new industry accreditations and the launch of a successful European export sales strategy. The 5,000 sq ft superstore will sustain at least ten jobs and is expected to create more as it moves to a new shift pattern.