Fame attracts and keeps talent

So, what’s a PR man doing writing for a recruitment feature?

Well, to quote Key Person of Influence author Daniel Priestley, the number-one way business becomes easier is: “When you are a bit  famous - your reputation lubricates the gears of everything. Sales/hiring becomes easier.”

So, just as people prefer to buy from companies they’ve heard of, they also want to work for them too. The better known, the better.
There’s a feelgood factor to working for a well-known company. Salaries and benefits are one thing, but the impressed eyebrow-raise when you tell people where you work is a whole different matter.