Fame attracts and keeps talent

So, what’s a PR man doing writing for a recruitment feature?

Well, to quote Key Person of Influence author Daniel Priestley, the number-one way business becomes easier is: “When you are a bit  famous - your reputation lubricates the gears of everything. Sales/hiring becomes easier.”

So, just as people prefer to buy from companies they’ve heard of, they also want to work for them too. The better known, the better.
There’s a feelgood factor to working for a well-known company. Salaries and benefits are one thing, but the impressed eyebrow-raise when you tell people where you work is a whole different matter.

People not only want to join companies they can be proud of, they want to stay working for them too.

If though, like me, you’ve attended a good few networking events and regional forums in Lancashire, you may have heard the same thing
from panels of local business leaders, when asked what their biggest challenge is.

It’s pretty much always attracting and retaining the right staff. A lot is often said about the bright lights of Manchester and London attracting our talent away, but guess where you’ll find the most PR agencies in the UK? Manchester alone has more than 200 of them.

“When you are a bit  famous - your reputation lubricates the gears of everything. Sales/hiring becomes easier.”

Perhaps it’s an attitude thing. In Lancashire, we’re not interested in “showing off”. We just want “to get on with it”. And we would, “if them flippin’ show-offs in Manchester and London stopped pinching our staff!”

Could the solution actually be though, to make our own lights brighter, and so help keep our talent here?

• To read this feature in full and access further Lancashire business news, advice and analysis subscribe to Lancashire Business View magazine or join the LBV Hub from just £2.50 per month. Click here to subscribe now.