Chorley firm paves way for Swansea improvements

A series of highly decorative pedestrian crossings and walkways have been installed in Swansea to help create a link between the city centre and the waterfront area in a bid to drive more traffic, both foot and vehicular down to the waterfront.

TrafficScape2This comes as part of the boulevard project which is expected to cost £8.9m which also includes developing a dynamic tree-lined city street between the River Tawe bridges and Princess Way.

The decorative crossings have been created using Chorley-based Ennis-Flint's product Duratherm. This a special preformed thermoplastic material that is inlaid into an imprinted asphalt surface and bonded using specialised infrared heaters.

The process of inlaying Duratherm into asphalt protects it from wear and ensures that it retains its attractive look for many years.

The waterfront is often seen as one of Swansea's best assets but it is currently being overlooked. The next stage of the project is to use developments and environmental enhancements including new retail facilities which will make the waterfront more attractive to local, tourists and businesses.

Cllr Chris Holley, Swansea council leader, said: "The boulevard will bring major improvements to the main gateway into Swansea by improving the appearance of the area and helping traffic flow. "It will also make the most of our fantastic waterfront city location by making it easier to move between the city centre and seafront. This will boost the local economy by encouraging more people to use the city centre and the waterfront.”

The project has recently been submitted for the Highways Excellence Awards which are due to take place in October later this year. The last phase of the boulevard scheme is expected to be complete in March 2015.