Blackpool launches inward investment drive
A new marketing initiative has been launched which aims to position Blackpool as a leading location for business investment in the UK.
More than 70 people, including local business leaders, attended the launch event at Blackpool & the Fylde College’s Lancashire Energy headquarters.
The launch of ‘Blackpool: The Place for Business’ marks the beginning of a digital campaign which aims to celebrate the town’s business strengths and regeneration successes.
The project is also looking to “leverage the online support of the local business community” to put Blackpool on the global stage for business investment.
Those behind the drive say the aim is to highlight the area’s “significant strengths” across industry sectors including aerospace and advanced engineering, energy, advanced materials technologies and food manufacturing.
The launch event also emphasised Blackpool’s "transformed town centre" offer to service sector businesses.
Councillor Mark Smith, Blackpool Council cabinet member for business, enterprise and job creation, said: “When people think of Blackpool, they often picture tourism.
“What they don’t see are the impacts of our £1bn Growth and Prosperity Programme which includes our leading Enterprise Zones which house world-class businesses, our first rate upgraded Winter Gardens conference centre, our transformed town centre offices and the fact that Blackpool will be the first town to roll out 5G networks for digital start-ups.”
We intend to position Blackpool firmly as a thriving business location.
Speaking to an audience of business leaders, inward investment specialist Nick Smillie took to the stage to reveal some insights from recent research carried out for the campaign.
He said: “The Blackpool area provides investing companies with direct access to UK-leading industry clusters, high-quality property and site solutions and a large-scale, skilled workforce.
“The area saves businesses money too, with significant labour and property costs advantages versus key competitor UK locations. It all adds up to a powerful location proposition for businesses in the town’s target sectors.”
Other speakers at the event included: Claire Lee, director of new business at Blackpool and The Fylde College; Mark Bowen, business gateway manager at Lancaster University; Martin Long, commercial property partner at Napthens Solicitors and Nick Gerrard, the council’s growth and prosperity programme director.
The event ended with a call to action - urging the business community to become advocates for the campaign, sharing messages and online content through platforms including LinkedIn and Twitter.
Nick Smillie said: “Blackpool has a great offer for investing business. Working together, we intend get that message out to companies in the UK and internationally, to position Blackpool firmly as a thriving business location.”
To find out more, visit the campaign website at www.businessinblackpool.com