Birchall Foodservice launches Natasha’s Law support programme

Burnley-based food wholesaler Birchall Foodservice has launched a series of initiatives to help caterers get to grips with the upcoming changes in labelling legislation.

Natasha’s Law will come into effect from the 1st of October 2021 and will mean caterers will need to pay particular attention to how they label foods which are pre-packed for direct sale (PPDS).

To help caterers plan for the changes, the founder Country Range member has enlisted the services of two experts; allergen specialist Jacqui McPeake, and environmental health officer, Jackie Dickinson. Both with be working closely with Birchalls to support their customers, and will be hosting a number of Natasha’s Law seminars at the wholesaler’s upcoming annual tradeshow, The BIG Event, on Tuesday the 5th October. Over one hundred caterers are expected to attend this year’s event.

Louise Birchall, sales director at Birchall Foodservice said “Natasha’s Law presents a big change for our industry, and we want to help our customers prepare for this new way of working. Caterers are currently facing big challenges brought about by the pandemic and Brexit, so we need to be there to help take away some of the stress of this next challenge.”

Birchalls has also introduced specialist labelling machines and software into its product portfolio to support caterers, and will be launching a dedicated Natasha’s law support page on its company website They also provide live allergen information via their ordering platform, OrderMate, and as a Country Range member, they are able to provide customer access to a special Natasha’s Law webinar that was recently hosted by the industry leading Stir it up magazine.