A checklist for B2B marketing

For B2B marketing to work well, the whole machine has to be in place.

Just one cog missing can mean the entire campaign generates little or no leads.

There are many elements in a successful online brand, of course.

But here are five key features that should be at the centre of your marketing activity.

Quality brand assets. Your brand should appear more credible and up-to-date than competitors. If it doesn’t, commission a rebrand. Make sure it includes a copy style guide and new professional photography.

Lead-gen website. Sometimes, a website doesn’t have to be too extensive. But it must convey your company’s pitch quickly and simply. It must also instantly convey trustworthiness.

A visible brand ambassador. These days, we don’t expect to deal with faceless companies. You should have a brand ambassador, visible on social channels, talking about your area of expertise and your client’s problems.

Extensive video content. Video can pitch your product or service to prospects all day long without you having to be there. People will self-identify as well-matched potential customers. Video builds trust better than any other channel.

Laser targeted ads. In the 2020s, there’s no excuse for marketing campaigns that reach people other than your ideal customers. Run highly targeted paid social campaigns that provide incentives for prospects to reach out to you.

The team at Bespoke generates B2B leads for clients every day, using the above, and other tactics.