We Care | We Act

By VEKA plc

30 Apr 2021

dawn-stockell-2020.jpg

VEKA plc’s marketing director, Dawn Stockell explains how the company is repositioning the business and helping to create a new global message bringing together the whole VEKA Group family.

‘We Care | We Act’ is unveiled as the new company ethos for VEKA and as Dawn explains is a much stronger statement communicating the caring nature of the family-owned business as it takes action to build a stable, sustainable future.

Q. How did the new positioning come about?

A. No one could have planned for last year and Covid-19 has had a big part in the changes we’re making. What the pandemic taught us was how important our people are and how we would have struggled to get through the last 12 turbulent months without them.

It also reminded us of the importance of being part of a much larger family business. Our parent company, the VEKA Group is the largest manufacturer of extruded PVCu for window systems in the world, with subsidiaries in 40 different locations. The Group supported us during the darker days of 2020, when we were dealing with the initial lockdown that resulted in a temporary shut-down and we had to make incredibly hard decisions to re-scale our business after two of our biggest customers went into administration.

On the back of this, our MD, Dave Jones had already announced his intention to step down at the end of 2020, which led to a change in leadership with Sales Director, Neil Evans taking over in 2021. It seemed the right time to take stock, review what we stand for and, more importantly, where we want to be.

Q. So what was the thinking behind We Care |We Act? 

A.  The world has changed post pandemic, we value the things we perhaps once took for granted and we’ve had to adopt new ways of working, thinking and indeed living. Our We Care | We Act ethos embodies this.

We are transitioning from our former SPIRIT values, with their focus on Success, Pride, Improvement, Integrity and Team, to ACT, which has seen the emphasis shift to Appreciation, Commitment, Courage & Ambition and Trust & Responsibility.

We have always cared about our partners, people and environment and have always had strong family values, but as we look to recover from the effects of 2020 and grow as a business, our emphasis must be on action.

Q. So the group now has a new global message?

A. It's important to have a consistent message in a global company, even more so in a digital world where companies have a global reach regardless of their local geography. The last 12 months have really demonstrated that we are stronger together, so it makes sense that we share a set of values that everyone believes in.

That said, ‘We Care | We Act’ was developed here in the UK and will be used to shape the positioning statements of VEKA all over the world.

Q. So has it been a wholesale change?

A. No, not all. Our Purpose remains broadly the same: ‘To shape environments one sustainable product / service at a time,’ but our Vision and our Mission have evolved to align with the broader VEKA Group and our new ACT values. Our Vision better outlines where we want to be, ‘Strengthening our leadership position by building long term partnerships, developing talent and securing a sustainable future,’ while our Mission, ‘We care about our partners, our people and our environment,’ better sums up how we will achieve this Vision.

Q. So what was wrong with the old company values?

A. Nothing at all. We see the changes as a natural evolution; it’s about repositioning ourselves according to the needs of the world right now.

‘We Care | We Act’ is a much stronger statement because it communicates the caring nature of our family-owned business and shows that we have the courage to take action to build a stable future, one that is sustainable and doesn’t put our business or our people at risk.

I think it better reflects our drive and resilience too and the fact that we’ve managed to come back so strongly after last year’s setbacks, in fact, in 2021 we recorded our strongest January sales ever.

Q. What will the changes mean for your UK customers?

A. We want to take service reliability and customer experience to a new level.  We want to really explore what is of value to our customers; from innovations that add true value both now and in the future, to having a focus on CSR in everything we do. We want to ensure we are a sustainable business in the long term for our suppliers, our customers and indeed our own people, and that’s where we will apply our focus. We will continue to make VEKA a great place to work, because we know that happy, engaged and valued people with a variety of expertise and skills are crucial to our success.

Latest news

1

New India branch campus on the horizon for Lancaster University Keir Starmer meets Indian PM and included Prof Simon Guy Lancaster University. Pic Simon Dawson

New India branch campus on the horizon for Lancaster University

09 Oct 2025

2

Best events and talented students complete finalists list for Lancashire Tourism Awards 2026 Best Events and Talented students on Lancashire Tourism Awards finalist list

Best events and talented students complete finalists list for Lancashire Tourism Awards 2026

09 Oct 2025

3

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards Andrew Dewhurst with the award win

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards

09 Oct 2025

4

PHX Training appoints new business leader in Blackpool Jason Davenport PHX Training

PHX Training appoints new business leader in Blackpool

09 Oct 2025

5

Velocity seals Airbus extension worth up to $54m Velocity Composites Has Announced Its Entry Into The Us Market

Velocity seals Airbus extension worth up to $54m

08 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – Oct 10th
Ai 10.10.png.png
LBV Hub Seminars
10 Oct 2025 - 10 Oct 2025

Advantage: AI – A Workshop for Business Leaders – Oct 10th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

HR Essentials for pubs, bars and licensed venues
EventBrite NORi - 22nd Oct Webinar.png.png
LBV Hub Webinar
22 Oct 2025 - 22 Oct 2025

HR Essentials for pubs, bars and licensed venues

Online - Teams, Leyland, PR253XH

13:30 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin