With the economic conditions predicted for 2023 forcing many businesses to tighten their budgets, it’s important to get the most out of your marketing spend.
An important part of this will be to ensure that you’re communicating through the right channels.
This will be determined in part by the audience you’re trying to reach, and also by the types of products and services you’re looking to promote.
For example, does the gravitas that comes with print advertising best suit your needs, or would you rather meet your potential audience face-to-face at a live event?
Or perhaps your target audience lives largely online, perhaps social media specifically, with a digital campaign providing the best opportunity for you to engage with them.
By focusing on the avenues that your customers use, you can greatly improve the efficiency of your campaign and maximise your return on investment.
Here at Lancashire Business View, we have all these channels available to organisations looking to raise their profile across the county - and more.
We’ve got the magazine you’re reading in your hands, a website updated daily, a dedicated email subscriber base and tens of thousands of social media followers.
We run events spanning networking, conferences, seminars, celebrations and awards.
But getting your brand in front of your audience is only the first step.
After that, it’s crucial that you’re sending the right message.
That’s why we work with our advertisers and supporters to ensure your message is timely, persuasive and mostly likely to get the results you’re looking for.
Our team, winners of several publishing industry awards, includes skilled event planners, commercially-minded creatives and experienced journalists on hand to ensure your campaign shines
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