Use your customers' favourite media

By Joanne Hindley

28 Feb 2023

With the economic conditions predicted for 2023 forcing many businesses to tighten their budgets, it’s important to get the most out of your marketing spend.

An important part of this will be to ensure that you’re communicating through the right channels.

This will be determined in part by the audience you’re trying to reach, and also by the types of products and services you’re looking to promote.

For example, does the gravitas that comes with print advertising best suit your needs, or would you rather meet your potential audience face-to-face at a live event?

Or perhaps your target audience lives largely online, perhaps social media specifically, with a digital campaign providing the best opportunity for you to engage with them.

By focusing on the avenues that your customers use, you can greatly improve the efficiency of your campaign and maximise your return on investment.

Here at Lancashire Business View, we have all these channels available to organisations looking to raise their profile across the county - and more.

We’ve got the magazine you’re reading in your hands, a website updated daily, a dedicated email subscriber base and tens of thousands of social media followers.

We run events spanning networking, conferences, seminars, celebrations and awards.

But getting your brand in front of your audience is only the first step.

After that, it’s crucial that you’re sending the right message.

That’s why we work with our advertisers and supporters to ensure your message is timely, persuasive and mostly likely to get the results you’re looking for.

Our team, winners of several publishing industry awards, includes skilled event planners, commercially-minded creatives and experienced journalists on hand to ensure your campaign shines

Enjoyed this? Read more from Joanne Hindley

Latest news

1

Hospital makes six-figure pledge to youth charity Bespoke Healthcare New Building

Hospital makes six-figure pledge to youth charity

01 Mar 2024

2

Beer and gin festival returns in support of local youth charity Blackburn Beer and Gin Festival

Beer and gin festival returns in support of local youth charity

29 Feb 2024

3

Locally-brewed beer earns CAMRA gold award Lancaster Brewery Head Brewer Will Pammenter

Locally-brewed beer earns CAMRA gold award

01 Mar 2024

4

Appointments bolster Harper James commercial property practice Harper_James_Commercial_Property_Pam_Left_Sarah_Right.jpg.jpg

Appointments bolster Harper James commercial property practice

01 Mar 2024

5

VEKA hires five former Graham & Brown engineers Veka Graham Brown Engineers

VEKA hires five former Graham & Brown engineers

01 Mar 2024

Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
LBV115 Magazine Launch Event
DSC9389
Networking
20 Mar 2024

LBV115 Magazine Launch Event

Delta Hotels by Preston Marriott, Garstang Road, Broughton, PR3 5JB

16:00 - 18:00

Complete Charity Ball Event
charty-ball-1200x630.jpg.jpg
LBV Hub Dinners / Balls
02 Mar 2024

Complete Charity Ball Event

Dalmeny Hotel, St Anne's

19:00 - 21:00

The Landmark Great Hall open day
The Landmark Great Hall will host an Open Day on Sunday 3rd March.jpg.jpg
LBV Hub
03 Mar 2024

The Landmark Great Hall open day

The Landmark, 1 School Lane, Burnley, BB11 1UF

12:00 - 15:00

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
05 Mar 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Techy Tuesday Meet-Up at Society1
Techy Tuesdays.jpg.jpg
LBV Hub Networking
05 Mar 2024

Techy Tuesday Meet-Up at Society1

Society1, Preston, PR1 3LT

12:00 - 13:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
05 Mar 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Preston - BNI Diamond
LBV Hub Networking
06 Mar 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
06 Mar 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
06 Mar 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Blackburn and Preston Audi VIP Events
Stoke NN (2).jpg.jpg
LBV Hub Exhibitions
07 Mar 2024 - 11 Mar 2024

Blackburn and Preston Audi VIP Events

Blackburn Audi/ Preston Audi, Blackburn Audi, Trident Park, Whitebirk Drive, Blackburn BB1 3HT / Preston Audi Riversway Motor Park, Nelson Way, Preston PR2 2JZ, BB1 3HT / PR2 2JZ

08:30 - 19:00

The PM+M Spring Budget seminar - East Lancashire
Spring budget East Lancs.jpg.png
LBV Hub Seminars
07 Mar 2024

The PM+M Spring Budget seminar - East Lancashire

Lakeside Suite, Crow Wood Hotel, Holme Road, , Burnley, BB12 0RT

08:00 - 10:30

The PM+M Spring Budget seminar
Spring Budget Bury.png.png
LBV Hub Seminars
07 Mar 2024

The PM+M Spring Budget seminar

Red Hall Hotel, Manchester Road , Walmersley , BL9 5NA

12:45 - 15:15

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv114 Online Graphic
Subscribe now

Weekly news bulletin