Translation: A vital step when exporting

By Globe Translations

13 Jan 2023

New Year, new challenges. That’s what they say, isn’t it? The start of a new year is often not only a chance for personal reflection but also an opportunity to look at professional goals and achievements. For many companies, one such goal is often to expand to international level but how do you do this if you don’t speak a foreign language? Well, the good news is, this is actually far easier than you might imagine as long as you find the right translation partner for your business.

At Accent Language Solutions, we often come across businesses who are looking to export their products and services, very often these businesses tell us that they have decided that although there is huge potential for them in non-English speaking markets, they have decided to focus on English speaking clients. Although this approach may work for some businesses, for others, focussing on non-English speaking markets has the potential to yield far better rewards. This is where finding a reliable translation partner really can aid export success.

In exporting, translation is more than a one-off task and therefore it is vital that you find the right fit for your business. Before you start working with any supplier, arrange a call with them to discuss how they work and how this might fit your particular requirements.

ATTRACTING A FOREIGN AUDIENCE
The first thing to consider when looking to export, is how to attract a client base from outside the UK. Your company website is likely to be the first thing that potential clients see, therefore the first thing to consider is to have this translated and localised for your target markets. Although website translation is not overly expensive, if your budget is limited and doesn’t quite stretch to a full website translation, a good idea is to create a landing page in the target language that includes any key information along with contact details just in case the prospect would like more information about your products or services.

As with any website, regardless of language, SEO is key to making sure you reach the right clients and to increasing traffic on your website. Translation plays a key part in this process and this should also be discussed with your chosen language partner.

Another important step to attract a new audience is marketing materials. If you are planning on attending meetings, trade shows or events, having your company brochure and also your business cards translated is a great way to show your potential clients that you care about making things as easy as possible for them to get to know more about your company.

COMMUNICATING WITH POTENTIAL CLIENTS
Once your website and marketing materials start to attract interest from overseas, how will you communicate with these potential new clients? This is something that often holds companies back when looking to export to overseas markets yet it is something that is relatively easy to overcome.

Although machine translations such as those offered by online search engines can help you to get an idea of an email or enquiry, using a service such as this to reply to your client can often make you look unprofessional as errors often occur in these translations. Whenever you wish to respond to a client, a professional translation agency should be used in order to ensure that nothing is lost in translation.

Working alongside a professional agency such as Accent Language Solutions can make communicating with potential clients in their language as easy as speaking with an English speaking client however this is not the only benefit to this approach. Translating your response makes your services seem more professional than those of competitors who simply either respond in English or who use free online translation tools.

Appointing a professional service also demonstrates to your potential client that you care about the service that they receive as it removes any potential stress relating to communication from the client making them far more likely to buy from you. Professional translation services also offer an attention to detail that is impossible to replicate with machine translation.

LEGAL REQUIREMENT FOR TRANSLATION
In some cases, e.g. food labelling, translations are a legal requirement. In these cases, translating information is compulsory rather than optional and is usually a matter of safety for the end user. Therefore, instructing a language service provider such as Accent Language Solutions is the only option as using a machine translation for something as important as this leaves the potential for translation errors and therefore puts the end user at risk leaving your company liable for injury or worse.

The translation of legal documents such as contracts should always be carried out by a trusted supplier, after all you wouldn’t sign a contract here in the UK without reading it fully and making sure that you understand each section, so why would you do this in any other language? Once again, a fully qualified, human translator can pick up on any nuances in the text and will consider any potential for ambiguity, something that a machine simply cannot do.

Occasionally, translations may need to be certified, sworn or notarised, these services can only be carried out by fully qualified linguists and are used to show that the translation in question can provide a certain level of language skills.

In summary, translation services are something that are required regularly when exporting so it is important to build a good relationship with your language service provider. Translation services are an incredibly important part of any export journey and getting the right translation partner can make a real difference to exporting success.

At Accent Language Solutions, we are always happy to chat with you about our services and to learn more about your brand and brand requirements. If you currently export or are hoping to start your export journey, contact us to see how we can help to remove the barriers to international trade.

[email protected]

+44 (0)1704 821262

Latest news

1

VARS Technology team up with debt resolution specialists to fight fuel theft David Nichol John Garnett Aydan Jones and Laura Tilley

VARS Technology team up with debt resolution specialists to fight fuel theft

12 Sep 2025

2

University of Lancashire unveils Preston campus installation to celebrate name change University of Lancashire new feature

University of Lancashire unveils Preston campus installation to celebrate name change

12 Sep 2025

3

PM+M welcomes ten new apprentices for 2025 intake Lucy Field, Kate Walsh, Ellie Fisher, Zainab Aswat, Reece Jones, Aisha Bibi Patel, Finley Vila, Uzair Zariwala, Richard Prest, and Charlie Harrison

PM+M welcomes ten new apprentices for 2025 intake

11 Sep 2025

4

ROCCIA strengthens commercial division with senior appointment Andrew Grove

ROCCIA strengthens commercial division with senior appointment

11 Sep 2025

5

Final call for investors: Rossendale community solar project must hit target by November Gary McEwan managing director of Interfloor

Final call for investors: Rossendale community solar project must hit target by November

10 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin