Leveraging AI tools for your website and marketing

By Quicklaunch

13 Jan 2023

Chatbot2

When speaking to many of our clients we find quite often that content generation or creation is normally one of the biggest issues they have. Or more specifically, finding the time to actually sit down and create this content.

There aren't too many solutions to this. Generally your only options are to either make the time to do it or outsource it and get someone else to create the content for you. But now, there might be a 3rd option that doesn't require money or as much of your time: Get AI to generate the content for you.

For the most part, AI tools have been fairly clunky up until now. But you might have read about a new tool called ChatGPT. This is an AI chat bot which interacts with people in a conversational way. And it's impressive to say the least.

On that note, I am going to hand over to ChatGPT...

Question posed: How can small businesses leverage and incorporate the use of AI tools both for their website and for their marketing?

Small businesses can leverage AI in a variety of ways to improve their website and marketing efforts. Some examples include:

Website:

  • Using AI-powered chatbots to provide 24/7 customer service and answer frequently asked questions
  • Implementing AI-powered personalization on the website to deliver customized content and product recommendations to visitors

Marketing:

  • Utilizing AI-powered marketing automation tools to personalize email campaigns and target specific customer segments
  • Using AI-powered analytics to gain insights into customer behavior and optimize marketing strategies
  • Implementing AI-powered tools for social media management and advertising to increase engagement and reach more customers.
  • It's also important to note that while AI can be a powerful tool for small businesses,
  • it's not a one-size-fits-all solution. It's important to carefully evaluate the specific needs and goals of the business, and choose AI solutions that align with them.

There are a variety of AI-powered tools and software available that can assist with content generation, such as natural language generation (NLG) and machine learning (ML) algorithms. These tools can be used to create a wide range of content, such as:

  • Product descriptions and product reviews
  • Social media posts and captions
  • Blog posts and articles
  • News summaries and reports
  • Landing pages and ad copy

It's important to note that while AI can be used to generate content, the quality and accuracy of the generated content may vary. It's recommended that small businesses review and edit any AI-generated content before publishing or distributing it.

Additionally, it's also good to have a human touch to the content, some AI generated content may not be as engaging or personalized as the one written by human.

In summary, this was more of an experiment and an exercise to see what the tool could do. As ChatGPT said, it's important to review what's being output and edit it accordingly but as a small business owner myself - tools like this will save a massive amount of time. Even using these tools as a starting point for your blogs or articles can offer huge time savings.

If you'd like to have a chat about how you are currently using your website and perhaps get some insights into what you could be doing with it then please get in touch.

Apart from the introduction and the summary - this article was 100 per cent generate by AI.

Latest news

1

University recognises adidas curator Gary Aspden

University recognises adidas curator

11 Jul 2025

2

Investment drives growth plan at CoolKit Coolkit Vans

Investment drives growth plan at CoolKit

11 Jul 2025

3

Story Homes submits plans for 140 new homes in Longton Story Homes plans

Story Homes submits plans for 140 new homes in Longton

11 Jul 2025

4

University of Lancashire climbs 14 places in student positivity survey Happy students at ULAN

University of Lancashire climbs 14 places in student positivity survey

10 Jul 2025

5

Forbes Solicitors achieves strong growth and promotes 15 Forbes Solicitors promotions

Forbes Solicitors achieves strong growth and promotes 15

10 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley College University Courses Building, Burnley, BB12 0AN

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Lancashire Business Day 2025
241122lbvlancashiredaylhp0647web
Networking
27 Nov 2025

Lancashire Business Day 2025

Burnley FC , Burnley, BB10 4BX

12:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin