The financial industry within the social media platform?

By Mayfair Bridging

07 Sep 2015

People who use social media platforms are engaging online for a reason, whether it is keeping up to date with their friends, to network with potential employers, or to discover what selfie Kim Kardashian has uploaded.

By Mayfair Bridging.

Everyone has a purpose to why they are on social media and with what they are wanting to engage with. In today’s society social media is now key for communication. Is face to face business really going matter a century from now?

There are currently 3,192,949,985 people on the internet and this is growing by the second. It’s not only social media that’s changing rapidly as technology has developed in such a way that you can purchase your goods in a supermarket using self-check-out or pay for your goods with a contactless card, none of which are using any social interactions face to face.

The financial industry has been a little slow to catch up with social media marketing, but now they have a secure and stable strategy that just keeps getting bigger and better. Many financial firms get too caught up in not wanting to be mind-numbing to their audiences, this usually happens after all of the rules and regulations have been complied.

People are not using social media to be inundated by offers for credit cards or home loans, it is important that financial services companies make themselves useful to the individual, rather than attempting to force feed their product information.

Social media has the potential to build enhance relationships with customers and develop trust, while financial firms are similarly focused on managing relationships and building trust, as well as seeking for new clients and talented employees.

Firms that have a clear business purpose in mind will not only be more efficient in their online interactions, but will also have a better understanding of the risks involved. Regardless of the business purpose underlying the use of social media, it is absolutely vital that a financial services company remains mindful of its record keeping responsibilities under the rules of FCA's as applicable, which does make it challenging for the financial Industry within the social media world. We all know networking is important, and the ever evolving social media platform has made it a necessity to be online.

Mayfair Bridging is doing just that. Already proficient on twitter with over 500 followers. The company has since created Facebook, LinkedIn and Google+ accounts in order to accommodate the hundreds of connections wishing to be associated with the business. Additionally, Mayfair Bridging also have a new website under development and results are already beginning to show. It has led to new enquiries coming through to the business driving and a significant growth in connections as more and more people and companies continue to contact the business directly through social media.

Enjoyed this? Read more from Mayfair Bridging

Latest news

1

Councils back Combined County Authority proposals Lancashire Devolution

Councils back Combined County Authority proposals

18 Mar 2024

2

Red Rose Awards honours best of Lancashire business Red Rose Awards Winners 2024

Red Rose Awards honours best of Lancashire business

15 Mar 2024

3

County needs to stop talking to itself frank-mckenna-1000x500.jpg

County needs to stop talking to itself

19 Mar 2024

4

How rising consumer demands have shaped e-commerce logistics services-fagan-whalley-warehousing-1.jpeg.jpg

How rising consumer demands have shaped e-commerce logistics

19 Mar 2024

5

Law firm to boost professional development with new appointment Harrison Drury Lisa Edwards And Laura Dover

Law firm to boost professional development with new appointment

19 Mar 2024

Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
LBV115 Magazine Launch Event
DSC9389
Networking
20 Mar 2024

LBV115 Magazine Launch Event

Delta Hotels by Preston Marriott, Garstang Road, Broughton, PR3 5JB

16:00 - 18:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
19 Mar 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
19 Mar 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
20 Mar 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

North West Apprenticeship & Careers Expo 2024
APP EXPO 23 IMAGE.jpg.jpg
LBV Hub Exhibitions
20 Mar 2024

North West Apprenticeship & Careers Expo 2024

Sir Tom Finney Sports Centre, Preston, PR1 2HE

12:00 - 19:00

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
20 Mar 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
20 Mar 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Creative Lancashire PowWow networking
Creative Lancashire icon.jpg.jpg
LBV Hub Networking
21 Mar 2024

Creative Lancashire PowWow networking

Society1 Coworking Space, Preston, PR1 3LT

17:30 - 19:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
21 Mar 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
21 Mar 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

The Allo Allo Comedy Dining Experience
Allo-Allo-Comedy-Dinner-Crow-Wood-Burnley.jpg.jpg
LBV Hub Social
21 Mar 2024 - 21 Mar 2024

The Allo Allo Comedy Dining Experience

Crow Wood Hotel & Spa, Burnley, BB12 0RT

18:45 - 23:00

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
22 Mar 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin