The financial industry within the social media platform?

By Mayfair Bridging

07 Sep 2015

People who use social media platforms are engaging online for a reason, whether it is keeping up to date with their friends, to network with potential employers, or to discover what selfie Kim Kardashian has uploaded.

By Mayfair Bridging.

Everyone has a purpose to why they are on social media and with what they are wanting to engage with. In today’s society social media is now key for communication. Is face to face business really going matter a century from now?

There are currently 3,192,949,985 people on the internet and this is growing by the second. It’s not only social media that’s changing rapidly as technology has developed in such a way that you can purchase your goods in a supermarket using self-check-out or pay for your goods with a contactless card, none of which are using any social interactions face to face.

The financial industry has been a little slow to catch up with social media marketing, but now they have a secure and stable strategy that just keeps getting bigger and better. Many financial firms get too caught up in not wanting to be mind-numbing to their audiences, this usually happens after all of the rules and regulations have been complied.

People are not using social media to be inundated by offers for credit cards or home loans, it is important that financial services companies make themselves useful to the individual, rather than attempting to force feed their product information.

Social media has the potential to build enhance relationships with customers and develop trust, while financial firms are similarly focused on managing relationships and building trust, as well as seeking for new clients and talented employees.

Firms that have a clear business purpose in mind will not only be more efficient in their online interactions, but will also have a better understanding of the risks involved. Regardless of the business purpose underlying the use of social media, it is absolutely vital that a financial services company remains mindful of its record keeping responsibilities under the rules of FCA's as applicable, which does make it challenging for the financial Industry within the social media world. We all know networking is important, and the ever evolving social media platform has made it a necessity to be online.

Mayfair Bridging is doing just that. Already proficient on twitter with over 500 followers. The company has since created Facebook, LinkedIn and Google+ accounts in order to accommodate the hundreds of connections wishing to be associated with the business. Additionally, Mayfair Bridging also have a new website under development and results are already beginning to show. It has led to new enquiries coming through to the business driving and a significant growth in connections as more and more people and companies continue to contact the business directly through social media.

Enjoyed this? Read more from Mayfair Bridging

Latest news

1

University recognises adidas curator Gary Aspden

University recognises adidas curator

11 Jul 2025

2

Investment drives growth plan at CoolKit Coolkit Vans

Investment drives growth plan at CoolKit

11 Jul 2025

3

Story Homes submits plans for 140 new homes in Longton Story Homes plans

Story Homes submits plans for 140 new homes in Longton

11 Jul 2025

4

University of Lancashire climbs 14 places in student positivity survey Happy students at ULAN

University of Lancashire climbs 14 places in student positivity survey

10 Jul 2025

5

Forbes Solicitors achieves strong growth and promotes 15 Forbes Solicitors promotions

Forbes Solicitors achieves strong growth and promotes 15

10 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley College University Courses Building, Burnley, BB12 0AN

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Lancashire Business Day 2025
241122lbvlancashiredaylhp0647web
Networking
27 Nov 2025

Lancashire Business Day 2025

Burnley FC , Burnley, BB10 4BX

12:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin