Skelmersdale’s Loaf Creative secures 'The Crabbie's Grand National 2014' account
Aintree Racecourse has appointed Loaf following a competitive five-way pitch in June.
Loaf will be responsible for all marketing communications, on and offline, including campaign photography, video, and the development of a bespoke website. Loaf's campaign will independently communicate the appeal of each of the three 2014 Grand National festival days while raising awareness of the entire festivalThe campaign centres around the concept 'The Grandest Show, The Greatest Drama.', encapsulating the essence of the Grand National.