Your marketing measurement is useless

Bold statement? You betcha.

But, let’s be honest about something that most marketing directors won’t say out loud:
Your measurement is probably useless.

Not because you’re bad at your job. Because the way most businesses measure marketing is fundamentally broken.

You know this is true when:

1. You spent Tuesday morning reconciling three dashboards that don’t match.
2. Your PPC agency says traffic’s up 40%, but revenue’s flat and nobody can explain why.
3. You find problems two weeks after they’ve already eaten your margin.
4. The board asks, “Is this working?” and you’ve got 47 slides of metrics, but no clear answer.
5. You’re coordinating agencies instead of leading strategy, herding cats instead of driving growth.

This session will show you how to:

• Set objectives that guide decisions, not just measure history.
• Identify the execution levers that matter (and ignore the ones that don’t)
• Use modern intelligence tools that alert you to problems in real-time, and suggest what to do about them

We’ll run plenty of live demos and interactive exercises, showing you what e-commerce marketing measurement looks like when it’s built for speed, not just accuracy.

Walk out with a clearer plan, better ammunition for your board, and time to actually think.

Book your free ticket now.

Who this is for -
Marketing directors, e-commerce professionals and their teams, who:

• Manage multiple agencies that don’t collaborate
• Can report what happened, but not why
• Find problems too late because measurement is backwards-looking
• Are tired of board meetings with metrics but no clear answers

This probably isn’t for you if:

• Your measurement genuinely works well (rare, but possible)
• You’re looking for tactical PPC tips (this is strategic)
• You’re not ready to hear your current approach might be broken

What You’ll Discover:

Set Proper Objectives
Stop recycling last year’s KPIs. Learn how to define commercial objectives that actually guide decisions – whether you’re chasing growth or protecting margin.

Understand Your Levers
Traffic quality. Basket abandonment. ROAS fluctuations. Product mix. Returning customer rate. Checkout friction. The factors that actually drive your headline numbers and how to monitor them without manual reporting.

Surface Intelligence Proactively
See live demonstrations of modern measurement tools that don’t wait for you to ask. They alert you when something’s wrong, explain why it happened, and recommend what to do next.

FAQ Section

Is this just about AI tools?
No. We’ll demonstrate AI-augmented measurement, but the core session is about timeless principles (clear objectives, KPI hierarchies, proactive monitoring) applied through modern technology.

How long does the session last?
The event runs for 3 hours (09:00 – 12:00). You’re very welcome to stick around and chat with our team afterwards.

Is it a sales pitch?
No, definitely not. There’s nothing to ‘buy’ at the end of this. It’s designed to be genuinely useful whether you work with us or not.

Can I bring a guest?
Yes, of course. We just ask that everyone who is attending registers on Eventbrite.

Is there car parking?
Yes, there is free venue parking. You need to input your registration on arrival at the event room instead of paying at the carpark machine.