SEO spending to hit new highs

By seoBusiness

30 Mar 2021

ebusiness-uk-seo.jpg

 

The amount of money being spent on promoting businesses through SEO is set to hit record highs – outpacing predictions made even before the coronavirus pandemic hit.

Search engine optimisation is one of the most effective and cost-efficient methods of building a profile online, and during the lockdown period it has been one of the few ways in which organisations have been able to reach new customers.

Despite the global pandemic and the tough economic consequences, industry insiders calculated a more than 5% increase in SEO spending throughout 2020. And once the lockdown is behind us, and people are allowed to return to normal life, this growth in spending is only expected to accelerate.

When potential customers go online, whether through desktop or mobile, looking for products, reviews or other information, more than half of the time they start with a search query. In all likelihood, more people will find you through Google than will type in your address, click your social media links or be sent a link from a colleague or friend – combined.

And yet most search engine users never scroll down beyond the first few results, and hardly ever click onto the second page. SEO, then, should be a crucial part of any marketing strategy.

So where is the money being spent? There are several ways in which an SEO campaign can boost your ranking. Here are a few of the most important:

Researching keywords: It’s crucial that your website features the same keywords that potential visitors will search for, but this isn’t always as predictable as it might first appear. There are different ways in which people search (speaking versus typing, for example) and the more in-demand a keyword is, the more it could cost for you to utilise it. Finding the right balance is a science in itself.

Quality content: Search engines prefer to point their users towards quality websites, with fresh, insightful and up-to-date content, so it pays to invest in regularly updating your site.

The right hosting package: A website needs to be stable, always available and free from niggles such as security flaws and over-the-top advertising to rank well on search engines.

Links from around the web: A key way that a search engine can determine the value of your site is to see what your peers think. If a lot of good quality websites are linking to you, then you’re likely worth ranking highly. Building links around the web, including through other blogs, Google’s business listings services or relevant directories can be a fruitful exercise.

Here at seoBusiness, we have recorded a bumper year in new contract wins, with many ambitious businesses – new and old – recognising how valuable SEO can be in marketing their brands and achieving their growth targets.

We develop individual, bespoke plans for each project and have been delivering measurable, real-world results for more than 20 years. Talk to us today to find out how our SEO services can help your business succeed.

Latest news

1

University recognises adidas curator Gary Aspden

University recognises adidas curator

11 Jul 2025

2

Investment drives growth plan at CoolKit Coolkit Vans

Investment drives growth plan at CoolKit

11 Jul 2025

3

Story Homes submits plans for 140 new homes in Longton Story Homes plans

Story Homes submits plans for 140 new homes in Longton

11 Jul 2025

4

University of Lancashire climbs 14 places in student positivity survey Happy students at ULAN

University of Lancashire climbs 14 places in student positivity survey

10 Jul 2025

5

Forbes Solicitors achieves strong growth and promotes 15 Forbes Solicitors promotions

Forbes Solicitors achieves strong growth and promotes 15

10 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley College University Courses Building, Burnley, BB12 0AN

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Lancashire Business Day 2025
241122lbvlancashiredaylhp0647web
Networking
27 Nov 2025

Lancashire Business Day 2025

Burnley FC , Burnley, BB10 4BX

12:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin