Sales Geek celebrates ISP Endorsement for transformational leadership and management programme

By Sales Geek

03 Apr 2025

1.png.png

Sales Geek, the largest provider of part-time Sales Directors in the world and an award-winning leader in innovative sales training, is proud to announce the official endorsement of its new leadership and management programme by the Institute of Sales Professionals (ISP).

Following a thorough review, the ISP has recognised the programme for its robust design, learner-centred approach, and significant contribution to developing confident and capable sales leaders.

This endorsement builds on the success of Sales Geek’s Sales Essentials Programme, first endorsed by the ISP in 2023.

The continued partnership between Sales Geek and the ISP reflects a shared commitment to raising standards within the sales profession and providing accredited, credible pathways for salespeople at all levels.

Melanie Lyons, head of franchise learning development at Sales Geek said: “Our partnership with the ISP has been pivotal in ensuring our programmes meet and exceed professional standards.

“Having this second endorsement not only validates the quality of our training but also deepens our relationship with the ISP as we work together to improve access to high-quality sales education across the UK and beyond.”

The leadership and management programme is designed to support a key, often overlooked group within organisations: those newly promoted to leadership roles.

With research showing that '85 per cent of sales managers have never received formal training', Sales Geek’s new programme equips them with the practical tools and self-awareness needed to thrive.

The course has been successfully piloted with prominent organisations, receiving consistently positive feedback. It is now a core element of Sales Geek’s offering, with flexible content tailored to suit a variety of audiences.

Delivered face-to-face by trained Sales Geek franchisees, the three-day course is enhanced by personalised diagnostics such as DISC personality profiling and a leadership skills gap analysis. Ongoing mentoring supports learners in applying the content to their real-world contexts, fostering accountability and growth.

Sales Geek’s strategy director, James Denny, said: "At Sales Geek, we’re always seeking to raise the bar – not just in sales delivery, but in leadership.

"This endorsement from the ISP reflects our ongoing commitment to excellence and our strategic focus on developing talent from within. It's another milestone in expanding our product suite for franchisees and growing our reputation as the go-to provider for modern sales training."

Sallyann Baldry, reviewer for the Institute of Sales Professionals, said: “Sales Geek’s Leadership and Management Programme is a thoughtfully designed course that aligns closely with our competency framework.

"It combines practical learning, reflective development, and personalised mentoring to great effect. The ISP is pleased to endorse a programme that raises standards in sales leadership and supports the ongoing professionalisation of the industry.”

The ISP endorsement signifies that the programme has been independently reviewed and meets rigorous criteria aligned with the ISP Competency Framework.

It ensures that participants can trust in the quality, relevance, and effectiveness of the course.

It also means that organisations using Sales Geek’s programmes can demonstrate their investment in accredited professional development — a vital signal in today’s talent-driven market.

Sales Geek’s leadership and management programme is currently being rolled out across its UK-wide franchise network, with both in-house and open course options available.

With a focus on accountability, wellbeing, and real-world results, Sales Geek continues to lead the way in people-centred sales development.

Latest news

1

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

2

Graham Engineering confirms acquisition to a2e Industries Graham Engineering

Graham Engineering confirms acquisition to a2e Industries

01 Jul 2025

3

Training 2000 celebrate 'Good' rating by Ofsted Training 2000

Training 2000 celebrate 'Good' rating by Ofsted

01 Jul 2025

4

Fox Group acquires J Fisher and Sons Colin Fisher, Paul Fox CEO and Gary Fisher.

Fox Group acquires J Fisher and Sons

01 Jul 2025

5

Beever and Struthers strengthen leadership team with new partners Dean Curtis and Joe Diston

Beever and Struthers strengthen leadership team with new partners

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Business Bike Club – July
Chamber Logo1.png.png
LBV Hub Networking
01 Jul 2025 - 01 Jul 2025

Business Bike Club – July

Various, Lancaster, LA

08:00 - 09:30

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin