Putting the focus on problem gambling

Lancaster-headquartered Fat Media has teamed up with two world renowned agencies in a drive to tackle problem gambling amongst young men.

The digital marketing agency combined with M&C Saatchi London and Good Stuff Media Buyers to create BeGambleAware’s “Bet Regret” campaign.

The campaign has been launched to help 2.4million young men in the UK to avoid gambling problems and placing ill-considered bets when drunk, bored or chasing losses.

The team at Fat Media was tasked with designing and developing the campaign pages on the BeGambleAware website to support a hard-hitting campaign, using striking images, videos and adverts.

Fat Media, which has worked with BeGambleAware on a previous project, also pushed engaging and call to action content on the new campaign via platforms such as Facebook, Twitter, Instagram and Snapchat.

Zara Longhorn, senior account manager at Fat Media, which has a 100-strong workforce, said: “It was an absolute delight to work on another campaign for BeGambleAware aimed at really tackling some of the root causes of gambling amongst young men.”

She added: “We’ve had some incredible results with BeGambleAware in the past, working on their Responsible Gambling Week campaign, where we achieved a 1,000 per cent increase in traffic to the website. We’re certainly hoping for similar results for this new project.”

Iain Corby, deputy chief executive of BeGambleAware, said: “With two million people at risk of gambling-related harms, the Bet Regret campaign is a high priority for GambleAware. 

“Fat Media have earned our confidence as a key partner in our public engagement efforts over recent years, so we are pleased to have their support and specialist digital expertise as we take our public health awareness campaigning to a new level.”