Pleasure Beach Resort to introduce non rider eTickets

By Rob Kelly

16 May 2025

View of Blackpool Pleasure Beach resort

Pleasure Beach Resort in Blackpool has become the only major UK theme park to buck the industry standard and introduce Non Rider eTickets, for the first time in six years.

 The Lancashire attraction stopped offering Non Rider tickets back in 2019 in line with the wider industry.

Much like its UK counterparts including Alton Towers, Drayton Manor, Thorpe Park, Chessington World of Adventures and Paultons Park, it has operated a pay one price model allowing guests to enjoy unlimited riding.

 But now, in response to guest feedback, Pleasure Beach has introduced a new Non Rider eTicket, and is the only major UK theme park to do so.

Non Rider eTickets will cost £25 and come loaded with £5 of ‘Pleasure Beach Pounds’, which can then be redeemed against food and drink on the park.

 The ticket also includes unlimited riding on Pleasure Beach Express, and entry to the Chinese Puzzle Maze and Bradley and Bella’s Learning Garden.

 Anyone visiting the park between July 10 and September 13 can also enjoy a free matinee performance of the spectacular Hot Ice Show included in their ticket, plus discounted tickets to all other Pleasure Beach Shows all year round.

 The Pleasure Beach Pounds can be redeemed against a wide variety of food and drink, from meal deals at Ice Lounge to glasses of fizz in the Champagne Lounge.

Amanda Thompson, chief executive of Pleasure Beach Resort, said: “This year we’ve placed a strong focus on making visits more affordable for families, without compromising the guest experience. We believe we have done this in ways that allow us to continue to thrive - not only as an important destination in Blackpool, but as an employer of hundreds of local people.

 “We’ve listened carefully to our guests, and it’s clear that flexibility and choice are more important than ever. That’s why we’ve made the decision to launch our Non Rider eTickets with more added benefits – a move that sets us apart in the industry.

"Whether you're here to make memories with our characters, enjoy our entertainment, or spend time with family (or even if you’re the one most comfortable holding the coats!) this new ticket ensures everyone can enjoy a brilliant day at Europe’s most ride intensive park, in their own way.”

Earlier this year, Pleasure Beach also introduced lower priced Nickelodeon Land tickets, big savings with a two day pass, and discounted tickets for people arriving in the afternoon.

 The ticketing options have all been introduced in response to provide more flexibility and offer great value for guests.

eTickets and Non Rider eTickets can be booked online at www.pleasurebeachresort.com   

It comes after Lancashire Business View reported in March that the facility has reported a pre-tax loss of £1.7m according to latest accounts.

The historic amusement park also said that turnover remained flat at £37.3 million, while costs rose sharply.

The company says high inflation, interest rates, and 'significant increases' in the National Minimum Wage are key factors impacting profitability.

In the newly filed accounts to Companies House, bosses blamed poor weather during peak trading periods and ongoing fallout from the cost-of-living crisis, which it says has made visitors more hesitant.

Enjoyed this? Read more from Rob Kelly

Latest news

1

Bellway to build 183 high quality new homes Royal Bowland Park street scene NEW.jpg.jpg

Bellway to build 183 high quality new homes

29 Oct 2025

2

University of Lancashire recognised for entrepreneurship and supporting business growth - Representatives from the University's Business School, local SMEs and the IOEE

University of Lancashire recognised for entrepreneurship and supporting business growth

29 Oct 2025

3

£8bn Typhoon order is great news for Lancashire BAE Typhoon ECRS Mk2 Radar

£8bn Typhoon order is great news for Lancashire

28 Oct 2025

4

Award-winning Lancashire wedding venue and hotel is sold The Mill at Conder Green

Award-winning Lancashire wedding venue and hotel is sold

28 Oct 2025

5

PM+M announces another 19 promotions across the firm PM+M promotions

PM+M announces another 19 promotions across the firm

27 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
November / December 2025 Magazine Launch Event
Holiday Inn Hotel
Networking
28 Oct 2025 - 18 Nov 2025

November / December 2025 Magazine Launch Event

Holiday Inn, Blackpool

16:46 - 16:45

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Chamber Breakfast Networking – November
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
06 Nov 2025 - 06 Nov 2025

Chamber Breakfast Networking – November

Porsche Centre South Lakes, Carnforth, LA6 1FW

08:30 - 10:30

Lancashire Police business update with The Police and Crime Commissioner
Lancs-cham-logo.jpg.jpg
LBV Hub Roundtables
10 Nov 2025 - 10 Nov 2025

Lancashire Police business update with The Police and Crime Commissioner

Lancaster Castle, Lancaster, LA1 1YN

14:00 - 16:00

AI, Creativity, and what it means to be human
2.jpg.jpg
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

AI, Creativity, and what it means to be human

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

Beyond the Brand: Building trust through values and integrity
1.png.png
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

Beyond the Brand: Building trust through values and integrity

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

The Business Network Central and East Lancashire
LBV Hub Networking
13 Nov 2025 - 13 Nov 2025

The Business Network Central and East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

The AI Lab: E-commerce
Ai Lab ecommerce (1).png.png
LBV Hub Seminars
14 Nov 2025 - 14 Nov 2025

The AI Lab: E-commerce

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 11:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin