Pleasure Beach Resort extends its season for the second year in a row

Blackpool’s Pleasure Beach Resort has announced it will begin its season early for the second year in a row – as part of a resort-wide commitment to extending the Blackpool season.

The theme park will open Nickelodeon Land throughout February half term (Saturday February 14 until Sunday February 22) and at £25, tickets cost much less than a standard eTicket.

But it’s the return of the ‘Adventure Package’ that is expected to be the biggest hit with families: For £40 per person, it includes a Nickelodeon Land eTicket, entry to Ripley’s Believe It or Not!, a round of Adventure Golf and a skating session at Pleasure Beach Resort Arena with free skate hire.

Pleasure Beach Resort’s extended season was trialled in 2025 as part of a wider bid to attract visitors to Blackpool all year round, and was considered a success.

Amanda Thompson, chief executive of Pleasure Beach Resort, said: “Last year was the first time in over 10 years that we opened for February half term and it exceeded our expectations.

 “As a resort, it's important we come together and remind people that Blackpool really is open for business all year round.

"The Illuminations have only just been switched off and we’re already gearing up for what’s next, with February half term a key trading period for the town. 

 “Families are always looking for cost-friendly activities at this time of year, and where better to make memories than here in Blackpool. The ‘Adventure Package’ takes the stress out of planning activities over the school break, too.”

Nickelodeon Land has 12 themed rides, including Avatar Airbender, Krusty Krab Order Up, Dora’s World Voyage, and two wooden rollercoasters.

It comes as Lancashire Business View reported in November/December edition in the Blackpool Hotspots feature as Laura Cavanagh, PR manager of Blackpool Pleasure Beach resort said attraction was looking to extend the season.

Tickets can be booked online now at www.pleasurebeachresort.com.