Pets Choice looks to growth after buy-out

Blackburn-based pet food manufacturer Pets Choice has undergone a buy-out by CEO Tony Raeburn in partnership with Hans Jurgen Deuerer, founder of German pet food manufacturer Tiernahrung Deuerer.

Pets Choice WebboxThe partnership, which takes over from an existing board of directors and will not impact current jobs, will build on the company’s recent growth by drawing on their combined decades of experience leading family run pet food businesses in the UK and Germany.

Tony Raeburn said: “Pets Choice has shown significant growth over the past five years and the Webbox brand is now one of the fastest growing brands in the UK dog and cat market. This buy-out will allow us to further build on this growth and success by drawing on the vast experience of both myself and Hans Jurgen Deuerer in the pet food market.

‘’I am excited about entering into partnership with Hans Jurgen, who is passionate about the pet food industry. We are now seeking to invest substantially within the business to sustain the rapid growth of the Webbox brand both in the UK and overseas.”

The deal was completed by Osborne Clarke and Taylor Viney &Marlow. Pets Choice, which manufactures pet food products under the Webbox, Davies and Pets Choice brands, has recently moved to a 120,000sq ft distribution centre in Blackburn.