New look for growing north west law firm AfterAthena

Preston based legal practice AfterAthena has grown by more than one third in just two years and undergone a transformation to keep pace with ever-changing demand.

Since launching in 2023, employment law, HR and health and safety legal firm AfterAthena has achieved a 36 per cent increase in overall fee income and a 20 per cent rise in annual retained fees.

The firm which supports a combined workforce of 350,000 people across clients including Fitness First, Booths and Thwaites, has now undergone a refresh, as it reacts to customer demands for technology-based support services.

Chris Boyle, partner and head of AfterAthena, said: “These are exciting times for AfterAthena as we continue to utilise innovative technology to redefine how modern businesses access employment law and people support.

“Our growth since launch in 2023 has been phenomenal, and we continue to increase colleague numbers and the range and size of clients we support.

“There is growing pressure on business leaders, directors and HR professionals to make HR processes simple, fast and effective – an integral part of that is legal services.

“Many of our clients now require access to our support anytime, anywhere, with the ability to communicate with us and access case updates from the palm of their hand.

“By leveraging the latest technology, we are providing our clients with more efficient, effective legal services, and the update to our brand is reflecting the increased need from businesses to access support when they need it, no matter the location.”

 AfterAthena uses an app and artificial intelligence (AI) to allow employers to create investigation questions and policies in seconds and give instant access to more than 500 HR, employment and health and safety resources that can be tailored to each organisations’ needs, including news, documents and templates.

Subscribers to the support services have instant access to HR, employment law and health and safety legal experts, including over 32 qualified solicitors, consultants and specialists that can be contacted via the platform.

Chris added: “Our clients’ businesses employ more than 350,000 people, and by providing solutions driven by insights and AI, we’re able to reduce the time firms spend on providing support to their employees.

“Businesses are facing challenging times, which can make supporting employees complex. It means as the world evolves and utilises new technology, it’s vital people across all businesses feel the benefits too.”

AfterAthena is part of Napthens Group, offers support – employment law, HR, and health and safety – to more than 500 businesses covering more than 350,000 employees.

The firm has been designed to provide its community of business leaders, owners and HR professionals with all the resources they need in one place.

Technology is at the forefront of AfterAthena, as it strives to deliver support through innovative technology.

By leveraging the latest technology, including the use of a bespoke app, AfterAthena provides clients with more efficient, effective legal services.