New business delivers investment-neutral model for SME growth

By TWA Marketing and Communications

05 Oct 2020

A new Lancashire-based business has pledged to get the county’s SMEs back on their feet after COVID-19 by teaching them how to create a client journey experience (CJX) that retains and grows their client-base. CJX Business Services will offer Lancashire businesses an investment-neutral route to gaining tailored commercial advice and help them build their business plans to secure future growth.

CJX Business Services has been launched by Joanne Boyd, who has recently returned to Lancashire from the USA, where she spent 27 years in Senior Director, VP and Non-Executive Director (NED) roles. She has spent her career working in and with SMEs, national corporates and Global Fortune 1000 companies. Her goal is to deliver bespoke business growth solutions for Lancashire businesses across all business sectors, including IT & technology, manufacturing, engineering, construction, transportation & Logistics and healthcare.

By signposting companies to sources of loans and grants, Joanne believes that CJX Business Services will be able to help Lancashire SMEs access funding that will make the business planning process Investment-neutral and release funds to drive growth.

“My aim is to provide big business thinking at an affordable, local level and help Lancashire SMEs grow by creating tailored plans that work,” explains Joanne. “Many SMEs don’t realise how much funding is out there and don’t have time to find out. We have that information at our fingertips so we can help them identify funding that will pay for the commercial planning process and provide a springboard for growth. For example, there are funding options of up to £5000 available from Lancashire’s Boost business growth hub and, as a Boost & Co Partner, we are well-placed to help companies identify and apply for the right funding for their company.”

CJX Business Services’ approach is to begin with a SWOT analysis to establish each SME’s strengths, weaknesses, opportunities and threats, thereby revealing the areas on which their business strategy needs to focus. From here, the company’s mission, vision, value proposition, objectives and key strategies will be established, and a critical path will be put in place to develop a client journey experience designed to protect existing client relationships and implement effective marketing to attract new ones.

“The client should always be at the centre of any business, including all commercial strategy and marketing” Joanne continues. “It can take 5 times mores investment to bring on a new client as it does to grow what you already have, so it’s critical to focus on building those existing relationships and tailor what you offer to what your clients need.

“The challenge is to create a client journey experience that helps you differentiate and build loyal, lasting relationships with clients. Those clients then become advocates and businesses will grow exponentially as a result.”

CJX Business Services will develop bespoke strategic solutions for individual SMEs, tied to achievable client journey objectives and commercial outcomes. The company has an agile business model that allows it to bring in specialist expertise to advise on sector-specific requirements or particular market challenges, enabling a much more cost-effective approach to high-value business advice.

Joanne adds: “Clients are any business’s biggest assets and our goal is to help SMEs in Lancashire to fully realise the value of those assets by creating a client journey experience that inspires loyalty and growth.

“There are more than half a million SMEs in the North West and they power our regional economy. Our plan is to begin in Lancashire and roll out the service across the region and we’re really excited to demonstrate what can be achieved locally with business thinking on a global scale.”

Latest news

1

Chiptech announces major innovation initiative at high-profile reception with the New Zealand Prime Minister in London. The Rt Hon Jonathan Reynolds, the Rt Hon Christopher Luxon and the Rt Hon Steve Reed (L-R Front Row) David Hammond, and Daniel Knowles

Chiptech announces major innovation initiative at high-profile reception with the New Zealand Prime Minister in London.

30 Apr 2025

2

Northstone secures full planning permission for 50 new homes in Edenfield Edenfield housing development

Northstone secures full planning permission for 50 new homes in Edenfield

29 Apr 2025

3

Ring Stones Maintenance and Construction celebrates completion of Dovestone Gardens Dovestone Gardens launch

Ring Stones Maintenance and Construction celebrates completion of Dovestone Gardens

29 Apr 2025

4

PHX Training welcomes new business leader to drive learner success Louise Kirby

PHX Training welcomes new business leader to drive learner success

29 Apr 2025

5

Lidl to invest half a billion pounds in its expansion as it eyes sites in Lancashire Lidl

Lidl to invest half a billion pounds in its expansion as it eyes sites in Lancashire

29 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Advantage: AI – A Workshop for Business Leaders – May 2
EV-land-2025-05B.png.png
LBV Hub Seminars
02 May 2025 - 02 May 2025

Advantage: AI – A Workshop for Business Leaders – May 2

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Innovating business solutions through PhD Partnerships
30478 Skills Bootcamp open day setting.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Innovating business solutions through PhD Partnerships

University of Central Lancashire, Preston , PR1 2HE

14:30 - 15:30

Celebrating 50 years of KTP
UCLanAerialCampus.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Celebrating 50 years of KTP

University of Central Lancashire , Preston, PR1 2HE

16:00 - 18:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin