Lancaster agency introduces new ecommerce event to the North

By NuBlue

06 Feb 2018

The first ever eCommCon was held last week, seeing ecommerce professionals from across the north flocking to the beautiful city of Lancaster to hear from a line up of top industry experts.

eCommCon was a first for Lancaster based Magento experts Nublue, who hosted the event, bringing together a number of their industry partners delivering talks and panel debates on the topic of increasing online conversions.

Taking place in the unique rooms at The Storey Institute, Lancaster, eCommCon saw names from Dotmailer, Nosto, Feefo, Brightpearl, Temando and more players in the ecommerce sphere, with a fascinating keynote speech from Neil McKay – CEO of Endless Gain, a Manchester based conversion optimisation agency.

A number of underlining themes were shared by the speakers and panellists on the day: namely urging online retailers to go back to basics, ensuring the essentials of the customer journey are in place first.

Skip Fidura of Dotmailer urged the audience to “focus on the fundamentals”, whilst Melanie McKay, Consultant and Head of Ecommerce and Digital for leading trail running brand inov-8 emphasised the need to work on projects in manageable chunks, again aiming to “get the fundamentals right first”.

Utilising the unique abilities of online retail to offer customers a personalised, unique and relevant experience also featured across several of the talks.

Nosto’s Rory Gilmore explained that today’s customers “expect relevance” in their online experiences with a brand, whilst Skip Fidura highlighted the unique potential that online stores offer over bricks and mortar stores to be able to facilitate a completely personalised experience.

A strong focus for the day was on boosting the number of repeat customers and working on customer retention. Fjolla Bakalli of Loyalty Lion expressed the need to “make loyalty programs part of your retention strategy”, looking at frequency of purchase and Average Order Value as measures of loyalty.

Nosto and Dotmailer combined forces to present ideas on how personalised communications can encourage repeat customers. Michael Ashworth, managing director of Nublue, the team behind eCommCon, expressed his delight at the turnout: “I’m immensely proud of the team here, and it was great to see so many ecommerce retailers attending and getting involved. There was a real buzz amongst the audience, and some powerful insights from our expert partners.”

Latest news

1

Rise of the multi-skilled workforce as employers ‘reimagine’ jobs to fill skills gaps A VR headset helps construction learners explore CAD plans

Rise of the multi-skilled workforce as employers ‘reimagine’ jobs to fill skills gaps

09 Jul 2025

2

Walker Fire accelerates growth with two strategic acquisitions and launch of new digital platform Walker Fire

Walker Fire accelerates growth with two strategic acquisitions and launch of new digital platform

08 Jul 2025

3

10th year of growth for Begbies Traynor Ric Traynor of Begbies Traynor

10th year of growth for Begbies Traynor

08 Jul 2025

4

Iconic Lancaster Inn gets £600K makeover New bar at Toll House Inn at Lancaster

Iconic Lancaster Inn gets £600K makeover

08 Jul 2025

5

FWP completes life-changing youth support project Boat House Youth Centre

FWP completes life-changing youth support project

08 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley College University Courses Building, Burnley, BB12 0AN

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers
Champagne-Jewellery 10 07 25_page-0001.jpg.jpg
LBV Hub Awards
10 Jul 2025 - 10 Jul 2025

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers

Blackburn Cathedral, Blackburn, BB1 5AA

18:00 - 20:30

Choose Chorley for Business - Talent Reimagined Business Breakfast
talentreimaginedbb.png.png
LBV Hub Seminars
10 Jul 2025 - 10 Jul 2025

Choose Chorley for Business - Talent Reimagined Business Breakfast

Strawberry Fields Digital Hub, Chorley, PR71PS

08:00 - 10:30

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin