How to ride the investment rollercoaster

An investment can often be compared to a rollercoaster ride – ups and downs are expected, with an element of risk.

Watching the market in the run up to Brexit, I am sure that even the most courageous investor is feel slightly uneasy.

As someone with an inherent dislike of rollercoasters, I can absolutely understand this feeling of trepidation, and the cure for this is similar to what I do when I go on a rollercoaster - I make sure I fully understand what I am getting on and remember to think of the feeling of accomplishment when the ride finally finishes.

I think the problem some people face when investing is that they don't recognise the process as like a rollercoaster ride, so when the experience becomes uncomfortable or frightening, they want to jump off straight away.

Recent research has shown that had you invested in the UK Stock Market over the last 15 years, your annualised return would have been 7.7%.

However, missing the best 10 days during that period would have reduced your return to 3.4% and missing the best 20 days to 0.8%!

The golden rule to investing is allowing your investments plenty of time to achieve their full potential. Be patient - when stock markets become volatile it is usually best to resist changes to your long term strategy.

‘Time, not timing’ remains key to investing.

You wouldn’t jump off a rollercoaster mid-way through, so jumping off where your investments are concerned is equally as bad a move.

Just think of the end result, enjoy the ride and reap the long-term rewards.

Enjoyed this? Read more from Antony Keen, PM+M Financial Planning

Latest news

1

Barnfield Construction compete first phase of Kerakoll plant Kerakoll UK Preston plant

Barnfield Construction compete first phase of Kerakoll plant

10 Apr 2026

2

Business leaders unite as ambassadors to champion the county Lancashire Ambassadors

Business leaders unite as ambassadors to champion the county

09 Apr 2026

3

BAE successfully tests new laser-guided weapon Typhoon

BAE successfully tests new laser-guided weapon

09 Apr 2026

4

MGS Technical Plastics announce major investment at Blackburn base MGS Plastics building

MGS Technical Plastics announce major investment at Blackburn base

08 Apr 2026

5

Plans approved for a new SPAR convenience store and service station CGI of the new SPAR

Plans approved for a new SPAR convenience store and service station

08 Apr 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
AI & Cybersecurity Summit
AI and Cybersecurity Logo
Summit
28 Apr 2026

AI & Cybersecurity Summit

Dunkenhalgh House , Blackburn Road, Clayton Le Moors, BB5 5JP

08:30 - 11:00

Sub36 Networking - Outdoor Elements
Sub36 Outdoor Elements Logo1920x1008
Networking
29 Apr 2026

Sub36 Networking - Outdoor Elements

Outdoor Elements, Pump House Dean Wood, Trapp Lane, Burnley, BB12 7JD

09:00 - 11:00

LBV Magazine Networking Events - SAVE THE DATES
Jan/ Feb Networking Event - Talking
Networking
14 May 2026

LBV Magazine Networking Events - SAVE THE DATES

Lancashire

08:30 - 10:30

Funding Summit
Funding Logo Canva Mid
Summit
17 Jun 2026 - 17 Jun 2026

Funding Summit

Village Hotel Blackpool

08:30 - 11:00

RISE - a tailored 6 month leadership programme for women across the North West
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
15 Apr 2026 - 15 Apr 2026

RISE - a tailored 6 month leadership programme for women across the North West

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central and East Lancashire
LBV Header (31).png.png
LBV Hub Networking
16 Apr 2026 - 16 Apr 2026

The Business Network Central and East Lancashire

Mytton Fold, Blackburn, BB6 8AB

11:30 - 14:15

Sickness Absence: key actions for your business
Logo.jpg.jpg
LBV Hub Seminars
22 Apr 2026 - 22 Feb 2026

Sickness Absence: key actions for your business

The Longlands Hotel, Carnforth, LA6 1JH

08:00 - 10:00

Freelancer Meet-Up April
April Freelancer Instagram size.png.png
LBV Hub Networking
23 Apr 2026 - 23 Apr 2026

Freelancer Meet-Up April

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 00:00

Sales acceleration in this uncertain economic climate
Logo.jpg.jpg
LBV Hub Seminars
28 Apr 2026 - 28 Apr 2026

Sales acceleration in this uncertain economic climate

Lancaster & Morecambe College, Lancaster, LA1 2TZ

08:30 - 10:30

Vibe Coding: "Who owns what when no one wrote the code?"
April PTC Banner.png.png
LBV Hub Networking
28 Apr 2026 - 28 Apr 2026

Vibe Coding: "Who owns what when no one wrote the code?"

Society1 Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Dazzle & Decadence
Dazzle & Decadence TryBooking Header.png.png
LBV Hub Fundraisers
30 Apr 2026

Dazzle & Decadence

Ainsworth Jewellers, 57-59 Darwen St, Blackburn, BB2 2BW

18:00 - 20:00

Manufacturing for Tomorrow Club
Example.png.png
LBV Hub Seminars
30 Apr 2026 - 30 Apr 2026

Manufacturing for Tomorrow Club

University of Lancashire, Preston, PR1 2HE

09:00 - 11:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin