How to ride the investment rollercoaster

An investment can often be compared to a rollercoaster ride – ups and downs are expected, with an element of risk.

Watching the market in the run up to Brexit, I am sure that even the most courageous investor is feel slightly uneasy.

As someone with an inherent dislike of rollercoasters, I can absolutely understand this feeling of trepidation, and the cure for this is similar to what I do when I go on a rollercoaster - I make sure I fully understand what I am getting on and remember to think of the feeling of accomplishment when the ride finally finishes.

I think the problem some people face when investing is that they don't recognise the process as like a rollercoaster ride, so when the experience becomes uncomfortable or frightening, they want to jump off straight away.

Recent research has shown that had you invested in the UK Stock Market over the last 15 years, your annualised return would have been 7.7%.

However, missing the best 10 days during that period would have reduced your return to 3.4% and missing the best 20 days to 0.8%!

The golden rule to investing is allowing your investments plenty of time to achieve their full potential. Be patient - when stock markets become volatile it is usually best to resist changes to your long term strategy.

‘Time, not timing’ remains key to investing.

You wouldn’t jump off a rollercoaster mid-way through, so jumping off where your investments are concerned is equally as bad a move.

Just think of the end result, enjoy the ride and reap the long-term rewards.

Enjoyed this? Read more from Antony Keen, PM+M Financial Planning

Latest news

1

EG on the Move buys 260 new sites in France Zuber Issa

EG on the Move buys 260 new sites in France

31 Jul 2026

2

Take control of your financial future James McIntyre PM+M

Take control of your financial future

31 Jul 2026

3

£3.3 million investment to transform construction training at Accrington and Rossendale College Construction Facilities Set For Huge Boost At Accrington And Rossendale College

£3.3 million investment to transform construction training at Accrington and Rossendale College

30 Jul 2026

4

North West business confidence rises in July Lbg Uk Barometer Heatmap July 2026

North West business confidence rises in July

30 Jul 2026

5

UK-first cyber crime support programme for businesses 609a7f304d77465ba4e319255a149cec 1

UK-first cyber crime support programme for businesses

30 Jul 2026

Blackburn College (July-Aug 26)
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV130 September/October Magazine Networking Event
Jan/Feb Networking Event - Entrance
Networking
17 Sep 2026

LBV130 September/October Magazine Networking Event

The Beehive Blackburn, Shadsworth Business Park, BB1 2QS

08:30 - 10:30

Built Environment Conference 2026
BEC Listing
Networking
24 Sep 2026

Built Environment Conference 2026

EG On The Move, Waterside Head Office, Blackburn, BB1 2FA

08:30 - 13:00

Sub36 Awards 2026
Awards
16 Oct 2026

Sub36 Awards 2026

Park Hall Hotel & Spa , Chorley

18:00 - 00:00

LBV131 November/December Magazine Networking Event
Jan/ Feb Networking Event - Talking
Networking
19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

Lancashire Business Day 2026
LBD Listing
Networking
27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

Chamber Breakfast Networking – August
Logo.jpg.jpg
LBV Hub Networking
04 Aug 2026

Chamber Breakfast Networking – August

Morecambe Golf Club, Morecambe, LA4 6AJ

08:00 - 10:00

Morecombe Bay Walk
Morecambe-25-web-gallery4.jpg.jpg
LBV Hub Fundraisers
08 Aug 2026

Morecombe Bay Walk

Arnside, Carnforth, LA5 0HD

13:00 - 18:00

The Ultimate Network
Logo.jpg.jpg
LBV Hub Networking
13 Aug 2026

The Ultimate Network

Garner Hotel , Preston, PR5 0UL

16:00 - 18:00

Mind Over Mountain: Brunch at Ivory Tower
mind-over-mountain-complete.jpg.jpg
LBV Hub Networking
11 Sep 2026

Mind Over Mountain: Brunch at Ivory Tower

Ivory Tower, Preston, PR1 2NL

12:30 - 16:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin