How to avoid cash flow issues in a small business or start-up

By DTE Business Advisers

22 Jun 2022

how-to-avoid-cash-flow-issues.png

A healthy cash flow is imperative to a small business or start-up. If you're reading this, you've probably had to deal with cash flow issues at some point in your life. It might have been in a past job, or it might be now. Whether we like it or not, cash flow is a routine part of business. If you are the owner of a small business, or are looking to start one, how do you keep yourself out of financial trouble?

Fiona O’Loughlin, director of DTE Business Advisers has written a very helpful guide below on how to avoid such issues. She explains the importance of cash flow forecasting, managing your stock levels, keeping up with sales invoices and other key areas.

Cash flow forecasting

Preparing a cash flow forecast is essential to ensure that your business has sufficient funds to pay its expenses. It will also allow you to budget for extra items. You will need to regularly update this so that you know where your business stands and if you need to make any changes. When preparing a cash flow forecast it is important to consider:

What your likely level of sales will be over the next 12 months When sales will be highest and lowest during the year to ensure that you have sufficient surplus to cover any dips in income Which credit terms you are likely to give to your customers How long it will take for your customers to pay you. You should factor in that some customers may go over your payment terms Do a stress test - if sales suddenly fall by a third, would you be able to pay your essential bills?

Sales invoices

In a small business or start-up, sales invoices are key to cash flow management. Sales invoices should be sent out promptly. You could even consider offering discount to customers for early payment.  

A well-written sales invoice will include the amount, date of sale, the name and address of your customer, details about the goods or services sold and any discount that was applied. Payment terms should also be noted on the invoice as these can affect when you expect to receive your payment.

Staying on top of cash collection is also important. If your payment isn’t received within the terms stated, follow this up immediately.

Manage your stock levels and reduce unnecessary expenditure

Having sufficient stock of your goods is imperative for keeping up with customer demand and avoiding lost sales. However, if you have significant excess stock on hand, it's not only costing you money in storage costs - it's also costing your business cash flow. If you're holding a lot of stock that doesn't sell, you may have to settle for lower prices for products that do sell, which could affect your profit margin. It would be wise to identify your low margin products and phase them out.

To avoid unnecessary expenditure, look in to negotiating more favourable terms with your suppliers. For example, lower prices or longer payment periods. It is also important to keep an eye on non-essential costs. 

Have access to cash and keep up with your financial accounts

Where possible, build up a cash reserve within the business so that there is money in the bank should you need it. An overdraft or invoice discounting facility will provide cash in the quieter months of your business cycle.

Maintaining your financial accounts will help you determine whether your business is profitable. Know exactly how many sales you need to achieve to break even each month. Lastly, be aware that profit doesn’t always equal cash.

DTE work with their clients to provide a cohesive and comprehensive service based on their individual needs. Would you like to discuss any of the points mentioned in this blog? Contact DTE’s specialist team of Business Advisers in Bury on 0161 767 1200.

Find out more about DTE Business Advisers: www.dtegroup.com

Latest news

1

Burnley shortlisted for £20,000 Let's Celebrate Towns grant Burnley Bid Street Cleaning

Burnley shortlisted for £20,000 Let's Celebrate Towns grant

13 Nov 2026

2

Universities and civic authorities unite to improve opportunities in county Eaf91ac1fe464d1580d6b0eae8307284

Universities and civic authorities unite to improve opportunities in county

13 Nov 2026

3

Lancashire business leaders among 27 for '27 Northern Stars Fourimagetemplatecomplete

Lancashire business leaders among 27 for '27 Northern Stars

12 Nov 2026

4

Profits flow at United Utilities United Utilities Watto Photos / Shutterstock.com

Profits flow at United Utilities

12 Nov 2026

5

BAE Systems order book hits £33bn bae-systems-samlesbury.jpg

BAE Systems order book hits £33bn

12 Nov 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV131 November/December Magazine Networking Event
LBV131 Magazine Launch Social720No Text 19 Nov 2026

LBV131 November/December Magazine Networking Event

The Landmark, School Lane, Burnley, BB11 1UF

08:30 - 10:30

Lancashire Business Day 2026
LBD26 WW Logo720 27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

Sub36 Reunion & Networking
03 Dec 2026

Sub36 Reunion & Networking

Burnley Football Club, BB10 4BX

15:00 - 17:00

Lancashire Net Zero Conference 2027
NZC27 Social 1200x800Generic 1 11 Feb 2027

Lancashire Net Zero Conference 2027

The Wellbeing Farm, Edgworth, Wheatsheaf Hill Farm, Plantation Road, BL7 0BY

09:30 - 02:00

Help to Grow: Management Course
Help To Grow 25 Sep 2026 - 15 Dec 2026

Help to Grow: Management Course

University of Lancashire, Preston, PR1 2HE

09:30 - 12:00

Lancaster District Business Support Expo
Lancaster And Morecambe Logo 1 18 Nov 2026

Lancaster District Business Support Expo

The Platform, Morecambe, LA4 4DB

09:00 - 13:00

Great Winter Pie & Pea Social
Lancaster And Morecambe Logo 1 19 Nov 2026

Great Winter Pie & Pea Social

The Royal Hotel & Bar, Lancaster, LA1 1YD

17:30 - 20:00

Neurodiversity at Work - A Free Event
Event graphic 1200x800@1x.png.png 20 Nov 2026

Neurodiversity at Work - A Free Event

Lancashire FA, Leyland , PR252LF

09:30 - 12:30

Neurodiversity Awareness and Support Training
20 Nov 2026

Neurodiversity Awareness and Support Training

Neuro Spark Training Solutions, Burnley , BB11 2AS

09:00 - 16:00

Degree Apprenticeship Careers Fair
LBV Website Events GraphicCareers Fair 21 Nov 2026

Degree Apprenticeship Careers Fair

University of Lancashire, Foster Building, Preston, PR1 2HE

09:00 - 15:00

Freelancer Meet-Up: November
 Freelancer Meet-Up Square NOV.png.png 24 Nov 2026

Freelancer Meet-Up: November

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

The Marketing Meetup : Lancashire
TMM Lancashire 25 Nov 2026

The Marketing Meetup : Lancashire

Six Connections, One Slater Terrace, Burnley, BB11 1BU

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV130 Online GraphicWebsite
Subscribe now

Weekly news bulletin