Happy visitors will visit Morecambe again

By Marketing Lancashire

01 Apr 2014

Welcome to Morecambe Bay, a new and bespoke customer service training course, has been launched by Marketing Lancashire, Cumbria Tourism and the Morecambe Bay Partnership, as part of the partnership’s 700 Days to Transform The Bay and Headlands to Headspace Programmes.

The inaugural Welcome to Morecambe Bay one-day training course kick-started a series of training days aimed at further developing the reputation of Morecambe Bay as a destination that excels in customer service, as well as in natural beauty.

Funded from Morecambe Bay Partnership’s Coastal Communities 700 Days to Transform the Bay and the Headlands to Headspace Heritage Lottery programmes, Welcome to Morecambe Bay training will put Morecambe Bay businesses at the forefront of first class customer service, offering a big warm welcome to our visitors old and new, helping to sustain and create new jobs in the area.

Susannah Bleakley, executive director, Morecambe Bay Partnership said: ‘This is an exciting time for Morecambe Bay. Partners and businesses are working together to make Morecambe Bay one of the fastest developing destinations in the UK.

"We want visitors to Morecambe Bay to feel our love for the area and come back again and again. The Bay area has so much to offer visitors awe-inspiring land and seascapes, fascinating stories about our heritage and culture, world class wildlife and species - and our businesses need to be at the forefront of attracting and welcoming new and returning visitors.’

Ruth Connor, chief executive of Marketing Lancashire said: “The timeless appeal of Morecambe Bay, its unique landscape and far-reaching vistas means that it continues to be one of the must-see places to visit on any trip to Lancashire and the South Lakes.

"To secure this unique position in the hearts and minds of future visitors we do have to work harder and smarter, to keep visitors coming back and to make each one an ambassador for the area because of their experience whilst here. As destination management organisation for Lancashire, Marketing Lancashire is proud to promote and support the Welcome to Morecambe Bay training course.”

The course is designed to benefit customer-facing staff working in the hospitality, tourism, leisure, transport and retail sectors, as well as students preparing for employment in the industry. It also meets National Occupational Standards for Customer Service, combining essential product knowledge of the beautiful Morecambe Bay area with the very latest in customer service skills and techniques.

Welcome to Morecambe Bay delegates benefit from a much reduced rate for the course, paying £30 instead of the national rate of £90, thanks to subsidy from The Coastal Communities Fund.

Tailored from the acclaimed Welcome Host Gold training course, this new destination-specific course benefits from the nationally recognised Welcome to Excellence quality assurance and branding. Once completed, the delegates receive a Welcome to Excellence badge and certificate and have the option to take the examination for the City and Guilds Level 2 Award in the Principles of Customer Service in Hospitality, Leisure, Travel and Tourism.

Businesses who train 50% of their staff on the programme can use the national Welcome to Excellence logo on any marketing materials including their website, thereby highlighting their commitment to excellence in customer service.

Richard Greenwood, head of operations, Cumbria Tourism said: “It’s good to see partners and businesses from both sides of the Bay working together to raise the profile and quality of the visitor offer. Together we have put together a great new course to improve the visitor welcome and raise awareness about what a fascinating place Morecambe Bay is - from its vast intertidal seascapes to limestone crags, historic towns and villages, to its lovely trails and cycle routes. There is something for everyone.” The Forum, Barrow-in-Furness will be host to the next Welcome to Morecambe Bay Training Course on Thursday 3 April.

Enjoyed this? Read more from Marketing Lancashire

Latest news

1

Construction begins on new Civil Service office building in Talbot Gateway Alan McBride Muse Will Town Defence Infrastructure Organisation Jennifer Chard Defence Business Services Cllr Lynn Williams Blackpool Council Garry Bowker Vinci

Construction begins on new Civil Service office building in Talbot Gateway

20 May 2025

2

Skiddle raises over £750,000 for charities Skiddle cheque presentation to Alder Hey Hospital

Skiddle raises over £750,000 for charities

20 May 2025

3

Former Victorian Hotel approved for residential conversion The site

Former Victorian Hotel approved for residential conversion

19 May 2025

4

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing Oliver Webber, Tracy Clavell-Bate and Tim Webber from Barnfield Group with Cllr Phil Riley, second from right, Leader of Blackburn with Darwen Council

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing

19 May 2025

5

Two Cuckoo Gins named winners in The Gin Guide Awards 2025 Mark Long

Two Cuckoo Gins named winners in The Gin Guide Awards 2025

19 May 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central & East Lancashire
LBV Hub Networking
22 May 2025 - 22 May 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Preston Freelancer Meet-Up: May
Freelancer Meet-Up May.png.png
LBV Hub Networking
22 May 2025 - 22 May 2025

Preston Freelancer Meet-Up: May

society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – May 29
Artboard 15.png.png
LBV Hub Seminars
29 May 2025 - 29 May 2025

Advantage: AI – A Workshop for Business Leaders – May 29

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin