Five ways you can transform your video content in post-production

By Viddyoze

19 Jul 2021

transform-video-content-post.jpeg

Truth be told, if the material you’re working with in post-production isn’t up to scratch, well, there’s no magic wand in the world that’ll save it. Your video is always going to fall short. So, without exception, during the pre-production and production phase, make sure your video content is absolutely on point.

And if you’re new, that means really getting to know your camera, making sure you know how to tell a good story, understanding the basics of lighting, and ensuring your audio is on point. Then you can make the most of the opportunities that come with post-production.

1. Try Transitions – But Also Don’t

Clever and well-timed transitions often go unnoticed. This is good. It means you’ve smashed them. But never overdo them. While there is always a time and a place for transitions, less is more.

What I recommend is that you master your cut and scene transitions – and leave the crossfades and wipes for movie directors. When used badly, they can often look tacky and look out of place. Unless, of course, you’re shooting an 80s flick. The go for it.

2. Create Mega Montages 

If you have a lot you want to cover, but don’t want to add more time to your video, simply smash out a brilliant montage – always backed by a “banging beat” (see point four for more). Obviously this only really works for visually intensive content. A montage wouldn’t, for example, work for an interview piece.

Having some of your very best clips – which, FYI, can include audio snippets – is a very clever way of quickly showcasing the point you’re trying to get across while keeping things fast-paced and interesting. Remember to mix up the shot types. Your montage should include sides, medium shots and closeups. 

3. Keep B-Rolling, Rolling, Rolling

You need to keep your viewers engaged throughout your video – otherwise they’ll get bored, switch off and go elsewhere. B-roll is one way of doing that. As a rule of thumb here at Viddyoze we tend to slot in a bit of b-roll every 30 seconds or so.

These can be cutaways, ‘slomo’ footage, screen captures, images and slides or – even better yet – video animations ( which we can help you make). Ultimately, what you’re doing is creating a sort of mini-brain refresh in your viewers. This keeps them engaged because it introduces something that is visually new or different. It’s simple, but super powerful.

4. Bang Out The Banging Beats

Okay, no one says that (I hope), but you do need to make sure you’re adding a great soundtrack to your videos. As the age-old saying goes (cough, cough), visuals are one-half of a video. The other half is audio.

Learn to use music to your advantage. Got an emotional scene that’s a bit static? Some string music could really get your viewers’ heartstrings going. An action scene that’s lacking, well, any real action? Stick in some fast-paced rock or trap beats in and you’ve got yourself an instant adrenaline rush kind of a vibe.

It’s not all music though, SFX and well-recorded audio will make or break your video content.

5. Give Your Footage An A-Star Grade

This one is very important to me because I love using color to shape my visuals in post-production. Moreover, this technique is vitally important for making your videos really stand out from the crowd. 

I will more than likely already have an idea of what kind of colors I want to use in post-production, which also shapes how I shoot in the first place. If you’re serious about video, grading is an important skill to learn. It’s not easy though, but there’s a lot of help out there on YouTube. We recently made a video about using LUTs for a quick way to add style to your videos and It’s a great place to start.

Key Takeaways

Transitions will have a big impact on the overall look and feel of your video. Use them wisely or you’ll risk cheapening your content. Correctly timed ones that go unnoticed are gold Get your key point across quickly with an impactful montage of your best bits. Be sure to mix up your shots though Just like Men In Black, you’ll need to wipe the memories of your viewers to keep them engaged (okay, okay, refresh the memories). Every 30 seconds or so should do it Never take shortcuts with audio and music – it’s essential making connections with your viewers and your story. And it makes your videos stand out – adds a professional touch Shape the mood of your video with color. A good grade is arguably my key KEY takeaway. It really will set your video apart from your competitors

Latest news

1

McMurrays Haulage expands fleet after contract win Warehouse Supervisor at Pets Choice Brad Eddleston and McMurrays Sales Manager Rob Spencer. Photo credit: McMurrays Haulage Limited

McMurrays Haulage expands fleet after contract win

21 Oct 2025

2

Dragons' Den star to shine on Lancashire Business Day Derry Green

Dragons' Den star to shine on Lancashire Business Day

21 Oct 2025

3

Eden Project Garden at RHS Chelsea Flower Show 2026 marks 25th anniversary Eden Project garden

Eden Project Garden at RHS Chelsea Flower Show 2026 marks 25th anniversary

21 Oct 2025

4

Lancashire farm named 'Family Farming Business of the Year' British Farming Awards

Lancashire farm named 'Family Farming Business of the Year'

20 Oct 2025

5

Breck Homes appoints new managing director Phil Dolan, Breck

Breck Homes appoints new managing director

20 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

HR Essentials for pubs, bars and licensed venues
EventBrite NORi - 22nd Oct Webinar.png.png
LBV Hub Webinar
22 Oct 2025 - 22 Oct 2025

HR Essentials for pubs, bars and licensed venues

Online - Teams, Leyland, PR253XH

13:30 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Chamber Business Lunch – October
LBV Hub Networking
24 Oct 2025 - 24 Sep 2025

Chamber Business Lunch – October

Lancaster Golf Club, Lancaster, LA2 0AJ

11:00 - 13:30

Lancaster District Business Support Expo
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
29 Oct 2025 - 29 Oct 2025

Lancaster District Business Support Expo

The Platform, Morecambe, LA4 4DB

10:00 - 15:00

Chamber Breakfast Networking – November
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
06 Nov 2025 - 06 Nov 2025

Chamber Breakfast Networking – November

Porsche Centre South Lakes, Carnforth, LA6 1FW

08:30 - 10:30

Lancashire Police business update with The Police and Crime Commissioner
Lancs-cham-logo.jpg.jpg
LBV Hub Roundtables
10 Nov 2025 - 10 Nov 2025

Lancashire Police business update with The Police and Crime Commissioner

Lancaster Castle, Lancaster, LA1 1YN

14:00 - 16:00

AI, Creativity, and what it means to be human
2.jpg.jpg
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

AI, Creativity, and what it means to be human

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin