Creativeworld awarded brief for £100m London market

Creativeworld has been appointed by Ballymore Group to offer experienced commercial property marketing expertise to the newly available investment at the Old Spitalfields Market in London.

April saw one of the capital’s most prestigious and historic shopping, event and entertainment destinations become available for acquisition when the Irish property investment and development giants unveiled their plans to release the scheme to the market, inviting offers in excess of £100m.

The scheme quickly generated interest on a global scale and required a bespoke marketing strategy in order to reflect the character and personality of the landmark property.

An oversized A4 case bound brochure filled with creative photography of the market’s everyday activity was produced. The 68 page brochure needed to capture the 'soul and essence' of Old Spitalfields Market and what it signifies, giving any reader a real taste of life in the heart of Central London.

To complement this, Creativeworld created and produced a bespoke 44 page financial overview brochure. It featured a variety of custom drawn maps of the scheme, whilst also containing a detailed in-depth analysis report of the site’s financial structure and also included photography and additional information on the area’s unique history and heritage.

The agency also designed a tailor-made website and data room platform as part of the scheme’s marketing strategy. The site featured a selection of fully downloadable documents which could be accessed through a secure login system. All downloads could be monitored through a statistics segment, with site traffic readily available to the vendor, allowing them to monitor the activity of interested parties.

Creativeworld managing director Clive Wood said: “When you are involved in a scheme of this nature you have a real responsibility to produce designs of the highest quality, making sure you tell the story of the development along the way. Potential investors want to see what sort of scheme they are going to be acquiring and what it has to offer. The literature we produce can have a huge influence on their first impressions which could be the difference between making an offer and moving onto the next opportunity. We all know you only get one chance to make a first impression.” The scheme was acquired by New York based, private real estate investment firm, Ashkenazy Acquisition Corp. for £105 million pounds in May, who announced the deal on their company website.