Business success based on local partnership

Preston based Marketing Incentives firmly believes its success is down to collaborating with local businesses in the Preston area to complement its range of skills and expertise.

The company has grown significantly in the past 12 months with additional offices in Manchester and London, and Chris Naylor, managing director of Marketing Incentives puts this down to the partnerships he has developed with other local businesses.

Marketing Incentives specialises in branded promotional merchandise. Whether a company is looking for promotional gifts for prospective clients, thank yous to customers or staff or giveaways at exhibitions, Marketing Incentives provides promotional merchandise tailored to each customer’s needs. They have the knowledge and expertise to provide customers with innovative ideas for bespoke merchandise that will ensure they remain at the forefront of their clients’ minds.

Chris Naylor commented, “We’re determined to keep our eye on the ball and concentrate our resources on what we do best. Therefore, we decided to collaborate with other web and marketing agencies to help us deliver our goals. Stone Create, a highly creative local agency are helping us develop a bespoke website which reflects our brand values. We also have PR and marketing agency Zebra Colour on board to develop our overall marketing strategy and delivery. Both organisations complement our skills and experience and understand what we are aiming to achieve.“

Additionally, Marketing Incentives has developed alliances with local businesses in similar market sectors, where potential customer leads are regularly passed on and projects delivered collaboratively. Marketing Incentives recently worked jointly on a project with Stone Create to relaunch the Guild Hall, developing their new branding and promotional material.

Chris’ clients range the whole spectrum from SMEs to blue chip clients such as Asda, Barclays and Carphone Warehouse, as well as high street legal, financial and accountancy organisations. The company also partners with large corporate events, exhibitions and charities to support their promotional activities. Chris concluded, “Our uniqueness stems from our ability to think creatively and deliver customised products. We truly believe if you invest in your own brand then others will invest in it too. We are passionate about what we do, and our reputation for customer service is enviable. We have ISO 12647/2 Colour Quality Management Certification to prove our commitment to producing only the highest quality merchandise. The partnerships we have developed go a long way to increasing our reach to new customers whilst ensuring we continually keep in touch with our existing client base.”