Mcdonalds UK campaign to boost soft skills value gets Role approval

McDonald's UK has launched a new campaign to boost the value of soft-skills to the economy and demonstrate their importance for workers' and employers alongside academic and technical qualifications.


Headed by businessman James Caan, the campaign aims to highlight how interpersonal skills such as teamwork, resilience, respect and creativity are valued as much as more formal skills, and their need to better valued and understood by employers.

Julie Lilley, chief operating officer of the Federation of Small Businesses (FSB), believes strongly that role models are a vital part of any leader’s career progression and is one of 60 ambassadors who voluntarily mentor women taking Role Chartered Management qualifications.

Julie was approached by Wendy Bowers. founder of Role who improving access to role models and debate and challenge the role of women in the workplace, following last years' FSB annual dinner.

When she found out what Role had set out to achieve, a career role model for every woman in the UK from age 13 to retirement, she was happy to help. Julie is currently mentoring a female middle manager from the construction industry, who is taking the Role CMI Leadership course.

Wendy said: "Soft skills, which recent research estimated contributes £88bn to the economy, have often been seen to be feminine traits with men more comfortable with hard facts and tangible measurements of productivity.

"But the highly acclaimed McKinsey and Co Women Matter reports constantly prove that companies with more than 30 per cent women in senior management roles, increase profits and share value by almost 50 per cent. Of the nine leadership styles that improve organisational performance, the top five - inspiration, people development, expectation and rewards, participative decision making and role models,  are used more often by women."