Blackpool broadens appeal with new venues

The seaside resort of Blackpool, already a popular destination for events ranging from board meetings to national conferences, is targeting an even broader audience by opening the doors to a number of smaller venues.

The development of several ‘next generation’ hotels, mainly at four and five-star standard, provides another dimension to the resort’s extensive range of accommodation to suit all budgets.

Through this long-term repositioning strategy, Blackpool has created a rich blend of contemporary and heritage attractions and cemented its position as the most popular seaside destination in the UK, host to an estimated 18 million visitors each year.

That’s not to suggest that Blackpool is now only targeting smaller events. For those shopping for something on a memorably grand scale, the new £28m state-of-the-art conference and exhibition centre will open in 2020 alongside the historic Winter Gardens, a venue that was once the first-choice destination of all the major political conferences.