Bleep supplies rugby world cup
Preston based Bleep UK plc has supplied its EPOS and self service checkouts for the retail stores on site at the Rugby World Cup in Japan.
Bleep installed its technology in 12 stadiums across Japan – the first time the tournament had taken place in Asia – with retail shops at all stadia and in the fan zones.
There was also a flagship 11,000 sq ft megastore at Shinjuku Odakyu Park, Tokyo. All stores sold a range of team-branded goods, official licensed products and exclusive event memorabilia, including replica shirts, apparel, balls and souvenirs.
Bleep supplied point of sale, handheld devices and self-service checkout kiosks. TS-813 Android EPOS terminal features built-in printers, barcode scanners, and POS media video customer displays – showing a range of sponsor advertisements. The multilingual Bleep SS-821 Self-service checkout kiosks were installed in the Tokyo Megastore.
The Bleep V2 handheld POS device was used in the fan zones to facilitate smaller purchases and reduce queue times.
All hardware sent live sales and stock data to W-BO (Web Back Office) for real-time reporting and stock control, viewable by management on any web-enabled device.
Our introduction of self-service machines, for the first time in Japanese event retail environments, has gone down extremely well.
Nick Price, chief commercial officer, Legends International, said: “Central to any good retailer is your EPOS system. We have been extremely pleased with the solution we have provided through our partners, Bleep and Mastercard. Working with this solution has allowed us to bring our average transaction time down and we have enjoyed record sales at a truly memorable Rugby World Cup – proving to be the most successful in history.
"One of the key features of our activation at the Rugby World Cup has been our introduction of Self-Service machines - for the first time in Japanese event retail environments. It has gone down extremely well with the Japanese public and it is something we are incredibly happy with."
The Rugby World Cup capped off a busy year of sporting events for Bleep, which included supplying events such as Wimbledon, The Open, the F1, Tour de France and Champions League Final in Madrid.
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