Bigtank videos give inside look at GA Petfood Partners

By Tim Aldred

01 Nov 2022

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Video production company Bigtank has delivered a series of videos for Red Rose Awards-winning GA Petfood Partners to help improve customer and employee engagement.

GA Petfood Partners, this year's winner of the large business category, is based in Chorley with production facilities in Leyland and offices in locations across Europe and Japan. In total the company employs 800 and sells in excess of 80,000 tonnes of dry extruded pet food per year, exporting to 50 different countries across the world.

The videos produced by Bigtank will be used internally and on the company's website and have been created to provide insight into how pet food is made and to allow staff and customers to get a holistic understanding of the scale and scope of operations at the family-run business.

The suite of videos is split into eight sections covering operations, from ingredients sourcing, through development and manufacture, to logistics and export. They each feature and are presented by the company’s employees. 

Georgina Sims-Stirling, GA Pet Food Partners communication director, said: "When we approached Bigtank, we had lots of challenges going around in our heads about how to use video. Where do we start? Which regions? Languages? What do we say? We found that Bigtank could do everything for us. They weren’t just going to get the camera, shoot us, and that was it.

“They could really help communicate and educate us on how to do it, how to develop our social media pages, how to put it on our community pages, and how to communicate it internally as well.

“The video tour page on our main GA website is the most visited page out of everything we have on our website, driving traffic to pick up the phone and enquire to be a partner."

Enjoyed this? Read more from Tim Aldred

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