Animal health giant unveils Motionlab crafted website

Lytham-based veterinary nutraceutical manufacturer VetPlus, part of the Tangerine Group, has launched a brand new UK website, developed by the web specialists at digital design and marketing agency Motionlab.

As part of the kick-off process for the project, Motionlab worked closely with the VetPlus team to research the VetPlus proposition, sales processes and target audiences.

This informed the web development phase and led to the creation of the newly responsive website which offers a clean, professional feel and efficient and engaging user journey.

The new website has a more clearly defined purpose than the previous site, primarily targeting consumers. However, it still provides vets with an essential hub they can utilise to acquire all the technical information they may need, building brand affinity with both audience types.

It also does more to communicate the many different USP’s of utilising VetPlus, hosts video content and better signposts key products within their extensive range by giving them greater prominence across the entire website.

A consistent theme emphasising VetPlus as a UK manufacturer, family firm and having super premium products has been established throughout.

Several of VetPlus’ international brands previously had stand-alone domains. As part of the detailed web brief, Motionlab were also tasked with integrating a number of them into the new web platform. It has been designed too so that there is the capacity for the site to be translated and rolled out across international markets cost effectively in the future.

Enhanced customisation means VetPlus can easily update the platform when required, with integrated data capture technology also accounted for and the introduction of a login facility for consumers and vets.

Phillipa Chadwick, head of marketing at Tangerine Holdings, said: “This website comes at an exciting time for VetPlus following a period of unprecedented growth and expansion both in the UK and internationally. Having a site that reflects the quality of our products is essential, and this platform will now be rolled out globally to ensure that we have a consistent brand presence worldwide. We are very impressed by what Motionlab has fashioned and have every confidence that the site will further progress the growth of the company and help VetPlus remain at the very forefront of the sector.”

Founded in 1995, VetPlus is part of The Tangerine Group consisting of 10 limited companies that specialise in the manufacture and sales of animal health and nutrition products for farm and companion animals, including veterinary and equine products. VetPlus has operations in more than 30 countries worldwide. Motionlab CEO, Simon Iredale, commented: “Capturing the web account for a globally renowned brand like VetPlus is another significant win for Motionlab in 2016. It is befitting that we have delivered a world-class web solution that provides the right messaging and will maximise lead and engagement opportunities for the firm.”