Animal health giant unveils Motionlab crafted website

Lytham-based veterinary nutraceutical manufacturer VetPlus, part of the Tangerine Group, has launched a brand new UK website, developed by the web specialists at digital design and marketing agency Motionlab.

This informed the web development phase and led to the creation of the newly responsive website which offers a clean, professional feel and efficient and engaging user journey.

It also does more to communicate the many different USP’s of utilising VetPlus, hosts video content and better signposts key products within their extensive range by giving them greater prominence across the entire website.

Several of VetPlus’ international brands previously had stand-alone domains. As part of the detailed web brief, Motionlab were also tasked with integrating a number of them into the new web platform. It has been designed too so that there is the capacity for the site to be translated and rolled out across international markets cost effectively in the future.

Phillipa Chadwick, head of marketing at Tangerine Holdings, said: “This website comes at an exciting time for VetPlus following a period of unprecedented growth and expansion both in the UK and internationally. Having a site that reflects the quality of our products is essential, and this platform will now be rolled out globally to ensure that we have a consistent brand presence worldwide. We are very impressed by what Motionlab has fashioned and have every confidence that the site will further progress the growth of the company and help VetPlus remain at the very forefront of the sector.”