ADI to transform Preston city centre with digital art telephone box installation

Nine iconic telephone boxes are set to be reimagined using bespoke LED technology, introducing a new public-realm digital art feature to Preston city centre.                                                                                                            

Local digital specialists ADI have unveiled plans for a new public realm installation on Market Street, where traditional Grade II listed red telephone boxes will be transformed to showcase curated digital artwork and community-led content.

Working with Studio John Bridge Architects in Preston, the installation has been designed for optimal viewing from across the street and will provide Preston City Council with a flexible platform to showcase digital art, seasonal themes, and locally relevant content throughout the year.

ADI have been commissioned by Preston City Council, who have bought and restored the listed telephone boxes using government funding.

John Chesworth, chair of the Towns Fund Board, said: “The telephone boxes are an iconic piece of Preston’s history and have been missed whilst they have been getting their makeover.

"We’re looking forward to our landmark boxes coming back to life on site later in the year for future generations to enjoy.”

Councillor Anna Hindle, cabinet member for arts and culture at Preston City Council, said: “The refurbished telephone boxes will create a real digital spectacle that you won’t want to miss, aiming to create that new Instagram-able moment in the heart of Preston’s historic Harris Quarter.”

Sustainable by design, ADI’s own MT Series offers an incredibly lightweight and slimline LED display product with a range of unique design features that promote energy efficiency, reliability, and sustainability over its operational lifespan.

Aaron Jabbary, client engagement executive at ADI said: “We’re excited to bring a contemporary digital public art project to Preston’s historic Market Street.

"Using ADI’s bespoke LED technology, the installation can showcase local culture, collaborate with artists, and highlight events taking place across the city.”

Geraint Williams, founder and chief executive of ADI, said: “As a local company, we’re proud to be contributing something meaningful to Preston’s city centre.

"This project brings together the character and heritage of Market Street with a new digital public art feature that creates space for local culture, artists and community voices.

“It’s about using technology thoughtfully - not just to enhance the space, but to give something back, support creativity and build on the investment, creating a public feature that residents and visitors can enjoy throughout the year."

Plans have been submitted by Preston City Council with more details on installation date yet to be announced.