Five of the most common PPC mistakes

ppc mistakes.jpg.jpg

PPC Advertising is an effective way to build your business’s online presence. We’ll let you know what it is and some of the most common PPC mistakes. 

What is PPC advertising? 

PPC advertising is a shortening of pay-per-click advertising. This is where an advertiser pays each time the advertisement is clicked. The aim of PPC advertising is that you will carefully plan a strategy that reaches the people who are genuinely interested in what your business offers. So, when the purchase is made, you should receive a great return on investment from your ads. 

PPC Advertising can be completed on many platforms, such as search engines or social media. It’s a good idea to do some research into your target audience and assess where you’ll be most likely to reach them. 

PPC marketing is highly effective when it is carried out correctly. PPC campaigns require a lot of planning and monitoring to be successful. It can be useful to have a digital agency on hand to support you with your PPC campaigns. 

What are the benefits of PPC advertising?

One of the biggest benefits of PPC advertising is that you can target very specific demographics. You’ll find that you can target users based on their age, location and even job title in some instances. This allows you to ensure that your target audience is going to see your content. 

PPC also offers a lot of control. For example, it’s your choice which keywords you target and how much you’re willing to bid for them. You can alter these quickly if you need to. 

The success of your PPC campaigns can be seen reasonably quickly. With careful planning of your strategy and budget, you can have PPC ads performing quickly.

Common PPC mistakes

  • Not selecting the right keywords - find a range of keywords performing at different levels. Ensure that the keywords are relevant to your business. 
  • Not utilising keywords in the advertisement copy - When you’ve found relevant keywords, use them to your advantage. Include them in your advertising copy to keep users engaged.
  • Not thinking about the device your advertisement is being displayed on - The amount that you pay to advertise under certain keywords can vary depending on the screen the advertisement is displayed on. 
  • Not considering your own brand name - some businesses may bid to advertise above your brand name when it is searched, you might want to look into how much it would cost for you to advertise using your brand name as a keyword. 
  • Not tracking your ad campaigns - use digital marketing to your advantage and ensure that you track your campaign. This will help you to see which aspects are working well and where improvements can be made. 

Some businesses find it useful to run multiple PPC campaigns at once. This can help you to achieve maximum exposure. 

If you want to boost your brand’s online presence, PPC advertising is a great place to start. We offer a successful PPC management service where we’ll plan, complete and monitor your campaigns. Get in touch with our friendly team for more information on our PPC management services. 

Enjoyed this? Read more from Complete Online Solutions

Latest news

1

Blackpool Council submits plans for town centre Multiversity Multiversity Sketch

Blackpool Council submits plans for town centre Multiversity

29 Nov 2023

2

Amanda’s personality shines on Lancashire Business Day 231124LBVLancashireDayEventweb 9898

Amanda’s personality shines on Lancashire Business Day

28 Nov 2023

3

Don't judge, not everybody's got a great brand, ok? Laura Weldon Studio LWD

Don't judge, not everybody's got a great brand, ok?

27 Nov 2023

4

Happy Creative appointed to support Blackpool business academies Happy Creative and the Blackpool Unlimited team.jpg.jpg

Happy Creative appointed to support Blackpool business academies

30 Nov 2023

5

Innovation with inspiration and industry Neil Burrows Burnley College

Innovation with inspiration and industry

30 Nov 2023

2664LBD980x120gif
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Help to Grow Management Course
Collaboration v3.png.png
LBV Hub Seminars
31 Oct 2023 - 14 Feb 2024

Help to Grow Management Course

University of Central Lancashire, School, Online and face-to-face , UCLan, PR1 2HE

09:30 - 11:30

Discover the power of BNI - Business Networking in Preston
Preston.png.png
LBV Hub Networking
30 Nov 2023

Discover the power of BNI - Business Networking in Preston

Samlesbury Preston Hotel, Preston New Road, Samlesbury, PR5 0UL

09:30 - 11:00

Business Networking in Longridge - BNI Longridge
EVENT LISTING SIZING Longridge.png.png
LBV Hub Networking
30 Nov 2023

Business Networking in Longridge - BNI Longridge

Samlesbury Hotel, Longridge, PR3 2TU

09:30 - 11:00

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
30 Nov 2023

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
30 Nov 2023

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
01 Dec 2023

Business Networking in Preston - BNI Brunch

Samlesbury Hotel, Preston, PR5 0UL

09:30 - 11:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING Networking In Halifax (1).png.png
LBV Hub Networking
05 Dec 2023

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, Blackburn, BB1 3AL

06:45 - 08:30

Using your existing Pension to invest in Commercial property
Chris Montgomery SmgTvepind4 Unsplash
LBV Hub Webinar
05 Dec 2023

Using your existing Pension to invest in Commercial property

Zoom, Burnley, BB11 1JG

09:00 - 09:45

Business Networking in Lancaster - Eden Business Network
Eden Business Network.png.png
LBV Hub Networking
06 Dec 2023

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

The Business Network Central & East Lancashire
LBV Hub Networking
07 Dec 2023

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:30

Twas the night before ransomware
Event Graphic 3.jpg.jpg
LBV Hub Seminars
07 Dec 2023 - 07 Dec 2023

Twas the night before ransomware

The Lowry Theatre, Salford Quays, M50 3AZ

14:00 - 17:00

Discover the power of BNI - Business Networking in Preston
Preston.png.png
LBV Hub Networking
07 Dec 2023

Discover the power of BNI - Business Networking in Preston

Samlesbury Preston Hotel, Preston New Road, Samlesbury, PR5 0UL

09:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV Advertising Visual NovDec
Subscribe now

Weekly news bulletin