Zimpli Kids reaches landmark figure with half a billion views on YouTube

UK toy manufacturer Zimpli Kids have reached a milestone in viral marketing success by clocking up more than half a billion views of their popular products on YouTube.

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The viewing figures for Gelli Baff and Slime Baff  amount to four million views a day or 45 a second.

Eejay Enyi, head of international sales at Zimpli Kids, said: "We have been working closely with our YouTube reviewers, who create independent product reviews on their own channels.

"As 90 per cent of the reviewers tend to be children the comments are very honest, giving the promotion more credibility than any other advertising medium and we haven’t had one bad review.

"After all, imagine being 5 years old and being able to turn your boring bath water into a bath full of thick green slime or bright blue goo! Reaching a half billion is an incredible achievement and as it is still increasing, we will be approaching one billion views by the end of the year.

“We believe our on-line marketing has been so successful due to the uniqueness of our products.

"Gelli Baff and Slime Baff are by nature very visual products and children love seeing the textures and water changing colour, so utilizing YouTube makes excellent business sense.”

Zimpli Kids have been utilising viral marketing for some very good reasons. YouTube is the most popular children’s website with 15.7 trillion visits last year, which is ideal for their target market age range as there are no restrictions on viewing age, unlike other popular social media channels.

Research firm Childwise found that on average five to 15 year-olds were spending three hours a day using the internet, compared to 2.1 hours watching TV. View the results visit www.zimplikids.com/youtube-results.html for a full list of the reviews with links.