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UK toy manufacturer Zimpli Kids have reached a milestone in viral marketing success by clocking up more than half a billion views of their popular products on YouTube.
The viewing figures for Gelli Baff and Slime Baff amount to four million views a day or 45 a second.
"As 90 per cent of the reviewers tend to be children the comments are very honest, giving the promotion more credibility than any other advertising medium and we haven’t had one bad review.
“We believe our on-line marketing has been so successful due to the uniqueness of our products.
Zimpli Kids have been utilising viral marketing for some very good reasons. YouTube is the most popular children’s website with 15.7 trillion visits last year, which is ideal for their target market age range as there are no restrictions on viewing age, unlike other popular social media channels.
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