Workhouse creates online campaign for Yeo Valley

Ribchester-based creative agency Workhouse has delivered an online campaign for Yeo Valley Organic.

The team created a series of short animations to be used on social media platforms to promote the brand's sustainable packaging as part of its Small Wins to Put Nature First campaign.

Launched on Global Recycling Day, the campaign introduced Yeo Valley Organic’s yoghurt pots that are both 100 per cent recyclable and made from 100 per cent recycled material, the first of their kind in the industry. The rest of the series will focus on other products across the range including butter and milk.

Nicky Jepson, marketing director at Workhouse, commented: "We’ve absolutely loved working on this campaign with the Yeo Valley Organic team.

"As passionate foodies, it’s been great to demonstrate our creative approach to storytelling for one of the nation’s favourite dairy brands. We’re really looking forward to seeing the campaign roll out over the coming weeks."

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