Whitney Woods give their take on promo brochures

By Whitney Woods Ltd

18 Jan 2013

Tradeshow, Exhibition and Roadshow promotional brochures need to capture attention which is why the pocket-sized promotional items are a popular choice. Never discarded like flyers and leaflets they are substantial without being bulky and will be kept for future reference too. Today I have chosen just three of the pocket-sized products to chat about:

Carry Me and Keep Me Design

A firm favourite of mine and a top choice by Event Promoters and Exhibition Organisers is the Carry and Keep Card. This is available in A7 size and has a large A3 double-sided inner sheet that folds away into secure covers. Exactly as the name suggests it can be carried and kept! The Carry and Keep Card is one of the most innovative tradeshow and roadshow ideas and is ideal for producing as a venue guide or a mini brochure with product or service information.

Hidden Book – Interactive and Amusing

The Hidden Book is a neat little product and you wouldn’t believe it but it is made up from a single folded sheet. By unfolding the book your attendees will be amazed to see that there is another book on the other side of the sheet! This creates a talking point and adds an entertaining element to your tradeshow and roadshow ideas. We recommend a finished size of A6 to gain maximum impact from your Hidden Book; however we are able to make it in custom sizes. Still pocket-sized and very handy to refer to this is a product that grabs attention and gets your customers old and new talking.

Unfolding Mini Brochure Format

Regular visitors to my blog page will know that the Foldilocks Card is a firm favourite of mine and for tradeshow and roadshow promotional ideas it is a top choice. The concertina-folding panels are perforated which makes it the ideal choice if you wish to offer coupons or vouchers for your products or services. The Foldilocks Card comes in A7 and credit card sizes so all you need to do is choose your size, design your artwork and away you go.

For more tradeshow, roadshow and events products see http://www.popupmailers.co.uk/products.php

You can request samples and prices via our website.

Alternatively feel free to contact our sales team 01706 210538 or [email protected]

Enjoyed this? Read more from Whitney Woods Ltd

Latest news

1

Heysham 2 takes top UK nuclear generation title Heysham 2 Power Station

Heysham 2 takes top UK nuclear generation title

08 Jan 2026

2

Lancashire leader calls on chancellor to save the struggling high street sectors frank-mckenna-1000x500.jpg

Lancashire leader calls on chancellor to save the struggling high street sectors

08 Jan 2026

3

Pleasure Beach Resort extends its season for the second year in a row Avatar Airbender at Nickelodeon Land

Pleasure Beach Resort extends its season for the second year in a row

08 Jan 2026

4

Japanese business steps forward to buy Rossendale footwear group Harvey Jacobson and Gola trainers

Japanese business steps forward to buy Rossendale footwear group

07 Jan 2026

5

Combined authority spearheads £20m innovation cash bid Workers on the shop floor

Combined authority spearheads £20m innovation cash bid

06 Jan 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
January / February 2026 - LBV Issue 126 Magazine Launch Event
Porsche Preston1200x630
Networking
22 Jan 2026

January / February 2026 - LBV Issue 126 Magazine Launch Event

Porsche Preston, Preston, PR2 1QJ

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

St Catherine's Christmas Tree-Cycling
Tree Cycling.png.png
LBV Hub Fundraisers
25 Nov 2025 - 10 Jan 2026

St Catherine's Christmas Tree-Cycling

Several locations, Preston, PR5 5XU

10:00 - 13:07

Lancashire County Council – Meet the Buyer - January 2026 Webinar Event
LBV Hub Webinar
13 Jan 2026

Lancashire County Council – Meet the Buyer - January 2026 Webinar Event

10:00 - 12:00

The Business Network Central and East Lancashire
LBV Header (28).png.png
LBV Hub Networking
15 Jan 2026 - 15 Jan 2026

The Business Network Central and East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Preston Tech Connection: Tech For Better Humans
PTC January 26 banner.jpg.jpg
LBV Hub Networking
15 Jan 2026 - 15 Jan 2026

Preston Tech Connection: Tech For Better Humans

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Society1 Open Coworking Day
Open Day Square.png.png
LBV Hub Networking
15 Jan 2026 - 15 Jan 2026

Society1 Open Coworking Day

Society1, Coworking Space, Preston, PR1 3LT

09:00 - 17:00

Preston Freelancer Meet-Up: January
January Freelancer Meet-Up Square .png.png
LBV Hub Networking
20 Jan 2026 - 20 Jan 2026

Preston Freelancer Meet-Up: January

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Lancashire County Council – Meet the Buyer Drop in Event
Meet the Buyer event new
LBV Hub Networking
20 Jan 2026

Lancashire County Council – Meet the Buyer Drop in Event

County Hall, Pitt Street, Preston , PR1 8XJ

10:00 - 15:00

Tech without the turmoil: How Finance Leaders can drive smarter digital decisions
MHA-BTI Logo_black (002).jpg.jpg
LBV Hub Networking
05 Mar 2026 - 27 Dec 2025

Tech without the turmoil: How Finance Leaders can drive smarter digital decisions

Farington Lodge Hotel, Stanifield Lane, Farington, Preston, PR25 4QR

08:00 - 10:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin