Whitney Woods give their take on promo brochures

By Whitney Woods Ltd

18 Jan 2013

Tradeshow, Exhibition and Roadshow promotional brochures need to capture attention which is why the pocket-sized promotional items are a popular choice. Never discarded like flyers and leaflets they are substantial without being bulky and will be kept for future reference too. Today I have chosen just three of the pocket-sized products to chat about:

Carry Me and Keep Me Design

A firm favourite of mine and a top choice by Event Promoters and Exhibition Organisers is the Carry and Keep Card. This is available in A7 size and has a large A3 double-sided inner sheet that folds away into secure covers. Exactly as the name suggests it can be carried and kept! The Carry and Keep Card is one of the most innovative tradeshow and roadshow ideas and is ideal for producing as a venue guide or a mini brochure with product or service information.

Hidden Book – Interactive and Amusing

The Hidden Book is a neat little product and you wouldn’t believe it but it is made up from a single folded sheet. By unfolding the book your attendees will be amazed to see that there is another book on the other side of the sheet! This creates a talking point and adds an entertaining element to your tradeshow and roadshow ideas. We recommend a finished size of A6 to gain maximum impact from your Hidden Book; however we are able to make it in custom sizes. Still pocket-sized and very handy to refer to this is a product that grabs attention and gets your customers old and new talking.

Unfolding Mini Brochure Format

Regular visitors to my blog page will know that the Foldilocks Card is a firm favourite of mine and for tradeshow and roadshow promotional ideas it is a top choice. The concertina-folding panels are perforated which makes it the ideal choice if you wish to offer coupons or vouchers for your products or services. The Foldilocks Card comes in A7 and credit card sizes so all you need to do is choose your size, design your artwork and away you go.

For more tradeshow, roadshow and events products see http://www.popupmailers.co.uk/products.php

You can request samples and prices via our website.

Alternatively feel free to contact our sales team 01706 210538 or [email protected]

Enjoyed this? Read more from Whitney Woods Ltd

Latest news

1

Burnley business leaders lobby government in Parliament Burnley Bondholders visit to Westminster

Burnley business leaders lobby government in Parliament

13 Feb 2026

2

Students learn about opportunities at third annual Lancashire Cyber Education Week Primary School students take part in a STEM workshop at BAE Systems.

Students learn about opportunities at third annual Lancashire Cyber Education Week

13 Feb 2026

3

Winners of Lancashire Tourism Awards 2026 announced

Winners of Lancashire Tourism Awards 2026 announced

12 Feb 2026

4

Design team appointed for £13.2m Samlesbury Innovation Hub The team looking at plans for the Samlesbury Innovation Hub

Design team appointed for £13.2m Samlesbury Innovation Hub

12 Feb 2026

5

New chair for Lancaster University’s Engineering Industry Advisory Board Andy Davy

New chair for Lancaster University’s Engineering Industry Advisory Board

11 Feb 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Degree apprenticeship information sessions for businesses
student centre entrance.jfif.jpg
LBV Hub Webinar
10 Feb 2026 - 13 Feb 2026

Degree apprenticeship information sessions for businesses

University of Lancashire, Virtual event, -

10:00 - 09:30

The Ultimate Network – February
Logo.jpg.jpg
LBV Hub Networking
19 Feb 2026 - 19 Feb 2026

The Ultimate Network – February

Brockholes Nature Reserve, Samlesbury, PR5 0AG

16:00 - 18:00

Future Forward Business and Skills Summit
Future Forward Business & Skills Summit
LBV Hub Networking
20 Feb 2026

Future Forward Business and Skills Summit

Lancashire Energy HQ , Blackpool, FY4 2QS

08:00 - 11:00

Armed Forces Covenant Business Engagement
Logo.jpg.jpg
LBV Hub Seminars
24 Feb 2026 - 24 Feb 2026

Armed Forces Covenant Business Engagement

Morecambe Football Club, Morecambe, LA4 4TB

09:00 - 15:00

Preston Freelancer Meet-Up: February
LBV Hub Networking
26 Feb 2026 - 26 Feb 2026

Preston Freelancer Meet-Up: February

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Lancashire Lifesavers
Logo.jpg.jpg
LBV Hub Networking
03 Mar 2026 - 03 Mar 2026

Lancashire Lifesavers

The Story, Lancaster, LA1 1TH

10:15 - 11:15

Spring Forecast 2026 LIVE: Insights with PM+M
Spring Forecas.jpg.jpg
LBV Hub Seminars
03 Mar 2026 - 03 Mar 2026

Spring Forecast 2026 LIVE: Insights with PM+M

Blackburn Rovers Football Club (Red Rose Suite), Ewood Park, Blackburn , BB2 4JF

12:00 - 15:00

Chamber Breakfast Networking – March
Logo.jpg.jpg
LBV Hub Networking
03 Mar 2026 - 03 Mar 2026

Chamber Breakfast Networking – March

The Storey, Lancaster, LA1 1TH

08:00 - 10:00

Your marketing measurement is useless
Event header.png.png
LBV Hub Seminars
04 Mar 2026 - 04 Mar 2026

Your marketing measurement is useless

Brockholes Nature Reserve, Preston, PR5 0AG

09:00 - 12:00

Tech without the turmoil: How Finance Leaders can drive smarter digital decisions
MHA-BTI Logo_black (002).jpg.jpg
LBV Hub Networking
05 Mar 2026 - 27 Dec 2025

Tech without the turmoil: How Finance Leaders can drive smarter digital decisions

Farington Lodge Hotel, Stanifield Lane, Farington, Preston, PR25 4QR

08:00 - 10:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin