What makes the difference between a good event and a really great event?

By Lancashire Business View

25 Jun 2014

Michelle Taylor, director of sales at Preston Marriott,  shares 12 top tips.

Prepare, plan and research your event. Consider the smallest details – great event planning is in the detail. Have a clear objective and under-standing of what you want to achieve and target the correct audience. Listen to what your attendees want - ask them before your event starts. The experience starts before the event even begins; provide clear details of the venue, timings and agenda. Get them excited before they attend! Provide value-added content both before and after the event. Ensure everyone feels welcome and included throughout the whole event. Make your event interesting; use different methods to engage your audience. Make your event interactive and really get people involved. Stick to the agenda - this is what people are expecting and have based their plans around. Give participants something to remember your event – a gift or certificate. Make sure your participants walk away feeling like they are important to your business and attending has been worthwhile. Ask for Feedback after your event – Let your attendees tell you what made your event GREAT!

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