What makes the difference between a good event and a really great event?

Michelle Taylor, director of sales at Preston Marriott,  shares 12 top tips.

Prepare, plan and research your event. Consider the smallest details – great event planning is in the detail. Have a clear objective and under-standing of what you want to achieve and target the correct audience. Listen to what your attendees want - ask them before your event starts. The experience starts before the event even begins; provide clear details of the venue, timings and agenda. Get them excited before they attend! Provide value-added content both before and after the event. Ensure everyone feels welcome and included throughout the whole event. Make your event interesting; use different methods to engage your audience. Make your event interactive and really get people involved. Stick to the agenda - this is what people are expecting and have based their plans around. Give participants something to remember your event – a gift or certificate. Make sure your participants walk away feeling like they are important to your business and attending has been worthwhile. Ask for Feedback after your event – Let your attendees tell you what made your event GREAT!