Viva wins PR Agency of the Year award

Rawtenstall-based Viva has been named PR Agency of the Year at the Prolific North Champions Awards 2026.

The agency also won B2B PR Campaign of the Year for its work with CoolKit.

Viva’s winning campaign, “Electrifying the Cold Front”, aimed to position CoolKit as a leader in electric refrigerated vehicle innovation. The campaign included a dedicated podcast series, “The Future’s Electric”, which generated more than 90,000 views and supported CoolKit in securing the What Van? Innovation Award 2026.

Lisa Egan-Woodhouse said: “To win PR Agency of the Year is recognition of every long evening, every brave creative call and every client relationship our team has built over the past year.

“To win B2B PR Campaign of the Year alongside it makes this a night we will not forget.

“We built Viva to prove that an agency does not have to be in London to lead nationally, and the judges have agreed.”

Daniel Miller said: “Viva helped us address industry scepticism directly through strong storytelling.

“We were delighted to see spikes in search interest for unbranded terms related to refrigerated EVs shortly after the podcast launched.”

Viva was also shortlisted in the B2C PR Campaign of the Year category for its Secret Menu campaign for Bolton Food and Drink Festival, which delivered more than 900,000 views.

The awards ceremony was held at Emirates Old Trafford.