Use Google to bring customers to you

By LBV

07 Jun 2010

Search engines such as Google and Bing play a huge role in directing traffic to your website.

But unlike in the Yellow Pages, you can’t get listed first just because your company name is at the beginning of the alphabet – search engines are clever and their criteria are stricter.

Here are a few simple tweaks you can make to your site to ensure you’re up at the top of the list. If you don’t feel confident in doing them yourself, most web designers will be able to do it for little money.

1. Optimise your site

Have a home page which has lots of text and use the sort of words that people will type in when they’re looking for you.

For example, if you’re a joiner in Rawtenstall then people will search for ‘joiner’ and ‘Rawtenstall’, not ‘Established in 1972’, so use relevant words wherever possible and use them more than once.

This also applies to the title of your page, which is the first thing a search engine reads. Call it something meaningful - if it just says ‘home’ it won’t get picked up.

Search engines are also impressed when other websites link to you as it proves your relevance. If you’re a member of an association, get them to put a link to your site on theirs.

2. Update it

Keep your site fresh, have a news section that is updateable by you so you can tell your clients what offers you have on or any new products or services you have launched.

Stagnant sites tend to get pushed down and fresher and newer sites can bump up.

3. Ensure it meets industry standards

Search engines prioritise sites based on validation - the more errors a site has the lower it will be marked.

A well constructed site will have fewer errors or none at all and will be built to current standards.

All websites must also comply with the Disability Discrimination Act, which states that the site needs to be suitable for the visually impaired, realistically the blind.

This is not difficult – but a screen reader must be able to read aloud everything on a page, and images should have a behind-the-scenes description that it can understand.

ISSL can help with all these things at very little expense.

Lisa Thompson, business development director, ISSL.
 

Enjoyed this? Read more from LBV

Latest news

1

Forbes makes Manchester move Forbes Manchester

Forbes makes Manchester move

15 Apr 2024

2

Blackpool approves plans for pair of apartment complexes New South Promenade Apartments Visuals

Blackpool approves plans for pair of apartment complexes

12 Apr 2024

3

Distinguished engineer takes senior role at Lancaster University Rebecca Lingwood

Distinguished engineer takes senior role at Lancaster University

11 Apr 2024

4

International building supplies firm to open new plant in Preston New Kerakoll Group Premises Visuals

International building supplies firm to open new plant in Preston

11 Apr 2024

5

Foundation 92 announces partnership with Tandem Bank to deliver financial inclusion article placeholder listing image

Foundation 92 announces partnership with Tandem Bank to deliver financial inclusion

16 Apr 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Help to Grow Management Course
HTG2.png.png
LBV Hub Seminars
15 Apr 2024 - 17 Jul 2024

Help to Grow Management Course

Preston Campus , Preston , PR1 2HE

09:30 - 14:00

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
18 Apr 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Cyber Secure 360: Safeguarding Your Digital World
CyberSecure 360 LBV-32.png.png
LBV Hub Seminars
18 Apr 2024 - 18 Apr 2024

Cyber Secure 360: Safeguarding Your Digital World

Accrington Stanley, Accrington, BB5 5BX

08:30 - 12:00

The Pro Club
Untitled design (6).png.png
LBV Hub Networking
19 Apr 2024

The Pro Club

Fraser House, Lancaster, LA1 4XQ

09:30 - 12:30

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
19 Apr 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Preston- BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
19 Apr 2024

Business Networking in Preston- BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

St Catherine’s Corporate Skydive
Corporate SkyDive.jpg.jpg
LBV Hub Fundraisers
21 Apr 2024

St Catherine’s Corporate Skydive

Black Knights Parachute Centre, Lancaster, LA2 0YD

12:00 - 16:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
23 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin