True Bearing joins Amber River group

True Bearing is excited to announce that it has joined forces with a number of regional IFAs across the UK who will collectively be called Amber River. 

True Bearing will become the North West hub and will continue to provide exceptional financial advice to our clients across this area. This is great news for our business and we look forward to being a part of this impressive organisation.

At True Bearing, we have always been committed to providing the very best independent financial advice to each and every one of our clients and we know that all members of the Amber River group share this same goal. We are delighted to be able to work together alongside the other prestigious financial planning firms that make up the Amber River hubs.

Welcoming the move, True Bearing chairman George Critchley said: “Our profession is evolving rapidly. We intend to remain at the forefront. A parent firm such as Amber River that has the same culture and values is vital. It’s onwards and forwards for True Bearing.”

Amber River is headed up by ex-Openwork CEO Mary Anne McIntyre and a team of experienced and respected financial professionals. Overall, Amber River aims to grow the group to 15-20 regional hubs by 2025 and become a major force within the independent financial advice industry.

Amber River is founded on the principle of Life Landscaping; thinking about financial planning in a way that goes beyond financial advice. It is client-focused, holistic and looks at the bigger picture in order to help people achieve their life goals. The focus is on providing excellent client service through bespoke financial plans, delivered by advisers who share the Amber River commitment to putting the client at the heart of everything they do.

We are excited to have joined the Amber River Group and look forward to the future growth and opportunities this will bring to True Bearing.