Training 2000 launches executive brand

A leading North-West training provider has announced the launch of Silverback, a new arm of the company which is focussed on senior leadership training, organisational strategy development and helping companies to harness their talent.

Neil GutteridgeEstablished almost 50 years ago, Training 2000 has built a solid reputation for quality training, including Apprenticeships, training partner services and executive training programmes.

The company has established 11 centres across the North West and manages large blue-chip training contracts in London, Derby and internationally, with a staff of almost 300 people across the UK.

Neil Gutteridge, Silverback's managing director, said: “Following on from this success, it was decided that the leadership and management side really had its own unique target clients and style. To further develop this side of the business we decided to create a new brand that would appeal to these large organisations and really clarify our key services.

“By introducing a new brand with a modern and high quality ethos, we can reconnect with our existing customers as well as inspire new ones."

Training 2000 has unveiled Silverback with a brand new website and handpicked team. Alongside the managing director, the new business comprises a team of dedicated training professionals with proven track records, newly formed Marketing and Communications departments and a Business Development team strengthened by two new Business Development Managers with over 21 years of experience in organisational innovation and management.