Three reasons why you need a blog on your website

why you need a blog on your website.jpg.jpg

Blogging can be used by companies in any industry, and there are so many benefits to starting one. If you haven’t already, you’ll want to after we tell you three reasons why you need a blog on your site. 

What is a blog? 

A blog is an area on your website that is updated regularly with relevant content. You can publish blogs as often as you like, but the more content you create, the better. If you’re just starting a blog, you could aim for one blog every couple of weeks. 

When you’re creating a blog, it’s important that you use topics that are relevant to your industry. This will help to engage your audience. 

One of the reasons why blogs are so impressive is that they can be shared very easily. If you want to drive traffic to your blog, consider sharing new posts on social media for users to read. 

A blog can be any length you like, but it’s best to ensure they are over 300 words minimum. The highest-ranking blogs are usually longer as they provide in-depth information. The average word count will vary depending on your industry. 

Why you need a blog on your website 

There are so many reasons why it’s a good idea to have a blog on your site. Here are just a few benefits that you can expect. 

Increase traffic 

A blog gives your website the potential to show up more on search engines. With more chances to be seen on search engines, you may experience an increase in traffic. With a great website, more visitors could mean more sales too. 

If you’re encouraging users to visit your website, you need to ensure that your website works efficiently and provides users with valuable information. High-quality content will help to keep users on your site for longer, teaching Google that your site is engaging and helpful. 

Improve ranking position

It’s no secret that search engines love websites that are regularly updated with valuable content, and that’s what a blog can achieve. Therefore, you can expect to see an improvement in your ranking position as a result. 

Remember that there are over 200 factors that Google uses when determining where a website should rank. So, you should consider an SEO strategy if you want to see impressive results. An SEO agency will assess your current strategy and use various techniques to improve your ranking position. 

Position yourself as an expert 

By regularly providing website visitors with great content, you’re positioning yourself as an expert in your industry. This helps to build trust and can encourage visitors to work with you. 

It’s a good idea to break down your offering and find a range of titles you can use. You might choose to use the following blog title examples. 

  • How to guides 
  • Behind the scenes 
  • Listicles (like this!)
  • Vs - comparison articles
  • Question articles

How can we help 

Creating regular blogs can be time-consuming, especially when you’re running a business. We offer an SEO blogging service where we create relevant, engaging blogs based on in-depth keyword research.

If you want to experience the benefits of a blog on your site, contact us. Our team will be happy to answer any questions you have. 

Enjoyed this? Read more from Complete Online Solutions

Latest news

1

Construction begins on new Civil Service office building in Talbot Gateway Alan McBride Muse Will Town Defence Infrastructure Organisation Jennifer Chard Defence Business Services Cllr Lynn Williams Blackpool Council Garry Bowker Vinci

Construction begins on new Civil Service office building in Talbot Gateway

20 May 2025

2

Skiddle raises over £750,000 for charities Skiddle cheque presentation to Alder Hey Hospital

Skiddle raises over £750,000 for charities

20 May 2025

3

Former Victorian Hotel approved for residential conversion The site

Former Victorian Hotel approved for residential conversion

19 May 2025

4

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing Oliver Webber, Tracy Clavell-Bate and Tim Webber from Barnfield Group with Cllr Phil Riley, second from right, Leader of Blackburn with Darwen Council

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing

19 May 2025

5

Two Cuckoo Gins named winners in The Gin Guide Awards 2025 Mark Long

Two Cuckoo Gins named winners in The Gin Guide Awards 2025

19 May 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central & East Lancashire
LBV Hub Networking
22 May 2025 - 22 May 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Preston Freelancer Meet-Up: May
Freelancer Meet-Up May.png.png
LBV Hub Networking
22 May 2025 - 22 May 2025

Preston Freelancer Meet-Up: May

society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – May 29
Artboard 15.png.png
LBV Hub Seminars
29 May 2025 - 29 May 2025

Advantage: AI – A Workshop for Business Leaders – May 29

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin