The north needs its older homes in the plan

As Lancashire looks to build a stronger economy, Lancashire Ambassador and Qwala founder Zak Khan believes one of the biggest opportunities lies not only in the homes we build, but in the ones we already have.

As part of the Lancashire Ambassadors network – businesses committed to championing the county and investing in its future – Zak believes retrofit should sit alongside new housing and transport as a driver of economic growth.

Zak says: "Lancashire is full of housing stock with huge potential. Some homes stand empty waiting to be brought back into use, while many more are occupied by families living in poor accommodation, with high energy bills in properties that simply weren't built for today's world. New homes are important, but upgrading existing ones can deliver real benefits for communities and the economy."

Retrofit – improving the fabric of existing buildings and introducing modern low carbon technologies – is often discussed in environmental terms. Zak believes its economic impact deserves equal attention.

Across the UK, around 24 million homes require retrofitting. Many are older properties in communities where investment is needed most. Improving them can reduce fuel poverty, lower household energy bills and create skilled local jobs, while helping regenerate neighbourhoods.

Zak says: "For me, retrofit isn't just about reducing carbon. It's about creating opportunities for local businesses, developing new skills and making homes healthier, more affordable places to live. That's exactly the kind of investment that helps Lancashire thrive."

By bringing together businesses passionate about Lancashire's success, the Lancashire Ambassadors champion ideas that strengthen the county's long term prosperity. For Zak, ensuring retrofit is recognised as part of the region's infrastructure story is one practical way of delivering that ambition.

Qwala.co.uk

For more information about the Lancashire Ambassadors, visit marketinglancashire.com